22 IMPACT led the full creative and logistical rollout for Baccarat’s flagship NYC hotel campaign, starring lifestyle creator Carlos Roberto.

Blending polished editorial content with immersive storytelling, the project spotlighted the hotel’s refined interiors and timeless atmosphere. Carlos brought his signature cinematic eye, producing aspirational yet authentic visuals that reflected modern luxury travel. From managing hotel coordination to delivering platform-ready assets, we ensured flawless brand alignment.

Featured across Baccarat’s and Carlos’ socials, the campaign saw standout engagement and helped elevate the brand’s presence in the luxury hospitality space.