22 IMPACT played a key role in the global BRABUS x SMART campaign, casting and coordinating Lory Sonja to bring her bold energy to the launch of the Smart #1 and Smart #3.

Shot over multiple days in Berlin, the production blended innovation with personality, capturing dynamic, high-impact visuals. Lory’s vibrant presence added an authentic, creative spark, aligning seamlessly with BRABUS’ fearless brand identity. The campaign gained strong traction across digital, social, and lifestyle platforms, reinforcing the vehicles’ luxury appeal while positioning Lory as a standout creative force.