Chopard x Mille Miglia

Chopard x Mille Miglia x Pierre Laurent—a campaign blending timeless luxury with Italian elegance. 22 IMPACT led production, creative direction, and logistics, ensuring flawless execution. Shot at the stunning Villa Fontanelle in Lake Como, the visuals captured the synergy between precision watchmaking and classic automotive heritage. With a high-value Chopard timepiece securely transported from Milan, the campaign delivered sophistication at every turn. Showcased across Chopard and Mille Miglia’s official platforms, it resonated strongly within the luxury and motorsport communities, reinforcing brand prestige and talent visibility.