Talent
Denim
Casting
2024
Berlin
,
Germany
Talent
Pierre Laurent
Fashion
,
Lifestyle
22 IMPACT played a key role in Calvin Klein’s #MyCalvins campaign, securing Pierre Laurent for this effortlessly cool collaboration. From casting to content delivery, we ensured seamless execution, aligning talent with the brand’s signature aesthetic. Shot in Berlin, the campaign embraced clean minimalism, showcasing Calvin Klein Jeans in a fresh, lifestyle-driven way. With strong engagement across both brand and talent platforms, this project amplified the #MyCalvins movement across European fashion circles, blending premium style with authentic storytelling.
Calvin Klein – #MyCalvins Berlin
Berlin
2024
WHAT WE DELIVERED
Talent identification & casting
Negotiation & contract management
Creative direction & alignment
Usage & exclusivity rights
End-to-end production logistics & transport
Client and talent communications
Multi-platform distribution
Post-campaign insights & analysis
Campaign imagery
"Effortless style, authentic storytelling—this campaign was all about embodying the #MyCalvins energy. Honoured to be part of a movement that defines modern, wearable confidence."
Pierre Laurent
Creator
how it works
01
Brief us
Share your campaign goals, timeline and budget. We'll get back to you within 24 hours with initial thoughts.
02
We cast & manage
We identify the right talent from our global roster, handle all negotiations, contracts and creative alignment.
03
You get results
We identify the right talent from our global roster, handle all negotiations, contracts and creative alignment.
BRANDS WE'VE WORKED WITH
