22 IMPACT helped bring Ed Hardy’s SS22 campaign to life, aligning the brand’s bold, tattoo-inspired aesthetic with the perfect talent. We secured and managed Mara Montana, whose effortless edge and charisma captured the Y2K revival at its best. Shot in London, the campaign fused statement graphics, rebellious styling, and nostalgic attitude—showcasing Ed Hardy’s return to streetwear’s top tier. Featured across the brand’s official platforms, it resonated with a new generation while celebrating the label’s iconic roots.