For the global launch of the BOSS x Russell Athletic collection, 22 IMPACT brought in Charlie Chiu to embody the perfect fusion of high fashion and sports culture. Managing casting, logistics, and creative alignment, we ensured the campaign delivered bold, street-savvy visuals with premium appeal. Shot in London, the imagery blended sharp tailoring with effortless athletic energy, creating a dynamic showcase of style. Featured across BOSS and Russell Athletic’s digital platforms, the campaign gained major traction, reinforcing both brands' influence in the evolving world of fashion.