
Talent
BOSS MFW FW26
BOSS MFW FW26
BOSS MFW FW26
2026
Milan
,
Italy
IMPRESSIONS
PLATFORMS
MARKET
CATEGORY
Talent
2026
Milan
,
Italy
22 IMPACT supported BOSS (Hugo Boss) during the Fall/Winter "Be Your Own BOSS" campaign, timed with Milan Fashion Week. The activation highlighted the brand's modern take on power dressing for a new generation, centred on the FW24/25 runway show and its digital rollout, showcasing 22 IMPACT's ability to position talent strategically during high-stakes fashion moments. Our role encompassed full talent management and Fashion Week strategy for Mubi, including securing event access, coordinating attendance at the BOSS show and VIP after-party, and managing fast-paced content production.
Mubi's presence bridged traditional luxury tailoring with a younger, digital-native audience, with shoot visuals capturing Milan's cinematic energy from sleek interiors to red carpet flashbulbs through a "Soft Power" lens. The campaign achieved strong visibility across social platforms, amplified by fashion aggregators and street-style accounts, generating significant engagement and Media Impact Value. It positioned Mubi as a global fashion figure beyond the UK market, while reinforcing 22 IMPACT's expertise in international, high-profile activations and aligning luxury heritage with contemporary lifestyle storytelling.

Milan
2026
WHAT WE DELIVERED
BEHIND THE SCENES
Milan
2026
IN THEIR WORDS
"Luxury partnerships are about precision and alignment. With Dior Cuir Saddle, our focus was positioning Mubi in a way that felt authentic to him while honouring Dior Beauty's heritage. Campaigns like this reflect the level we operate at and the long-term vision we have for our talent."
Freedom Doran
CEO, 22 IMPACT


Campaign imagery






Need help with your project?
Need help with your project?
We've worked with top brands across luxury, fashion, automotive, beauty, streaming and more. Send us your brief and we'll get back to you within 24 hours.
We've worked with top brands across luxury, fashion, automotive, beauty, streaming and more. Send us your brief and we'll get back to you within 24 hours.
how it works
01
Brief us
Share your campaign goals, timeline and budget. We'll get back to you within 24 hours with initial thoughts.
02
We cast & manage
We identify the right talent from our global roster, handle all negotiations, contracts and creative alignment.
03
You get results
We identify the right talent from our global roster, handle all negotiations, contracts and creative alignment.
BRANDS WE'VE WORKED WITH
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© 22 IMPACT LTD
London, UK
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Business
© 22 IMPACT LTD
London, UK
Subscribe to our newsletter and stay in touch with us.
Business
© 22 IMPACT LTD
















