
Models
Blu Reign
Manchester
2024
Fashion
For Blu Reign’s latest campaign, 22 IMPACT curated the perfect talent to embody the brand’s fearless, culture-driven aesthetic. We secured Tolu Madariola, whose commanding presence and striking energy brought the designs to life. Shot in Manchester, the visuals blended editorial edge with real-world impact, capturing Blu Reign’s signature fusion of heritage and modernity. Praised for its bold styling and artistic direction, the campaign made waves across social platforms, further solidifying Blu Reign’s influence—while showcasing 22 IMPACT’s expertise in talent-led, high-impact fashion storytelling.
For Blu Reign’s latest campaign, 22 IMPACT curated the perfect talent to embody the brand’s fearless, culture-driven aesthetic. We secured Tolu Madariola, whose commanding presence and striking energy brought the designs to life. Shot in Manchester, the visuals blended editorial edge with real-world impact, capturing Blu Reign’s signature fusion of heritage and modernity. Praised for its bold styling and artistic direction, the campaign made waves across social platforms, further solidifying Blu Reign’s influence—while showcasing 22 IMPACT’s expertise in talent-led, high-impact fashion storytelling.
For Blu Reign’s latest campaign, 22 IMPACT curated the perfect talent to embody the brand’s fearless, culture-driven aesthetic. We secured Tolu Madariola, whose commanding presence and striking energy brought the designs to life. Shot in Manchester, the visuals blended editorial edge with real-world impact, capturing Blu Reign’s signature fusion of heritage and modernity. Praised for its bold styling and artistic direction, the campaign made waves across social platforms, further solidifying Blu Reign’s influence—while showcasing 22 IMPACT’s expertise in talent-led, high-impact fashion storytelling.




"Tolu embodied Blu Reign’s vision effortlessly. 22 IMPACT ensured every detail aligned seamlessly, making this campaign a standout moment for both the brand and the model."
Jasmine Breakspear
Senior Model Booker

Need help with your project?
We've worked with top brands such as McLaren, Dior, Warner Music Group, and more. Now, let’s work together on yours. Send us your brief, and we’ll get back to you within 24 hours.We’ve

Boho Locs
Models
View project

Boho Locs
Models
View project

Boho Locs
Models
View project

BOSE
Talent
View project

BOSE
Talent
View project

BOSE
Talent
View project

BOSS x Russell Athletic
Talent
View project

BOSS x Russell Athletic
Talent
View project

BOSS x Russell Athletic
Talent
View project
London, UK
Subscribe to our newsletter and stay in touch with us.
© 22 IMPACT LTD
London, UK
Subscribe to our newsletter and stay in touch with us.
© 22 IMPACT LTD
London, UK
Subscribe to our newsletter and stay in touch with us.
© 22 IMPACT LTD
