Boho Locs, Mara M in long black locs and a printed top, in profile on a yellow sofa

Models

Haircare

Beauty

Boho Locs

Boho Locs

Boho Locs

2024

London

,

England

Models

Boho Locs

Boho Locs

MODELS BY 22 IMPACT

VIEW THE

MODELS BY 22 IMPACT

VIEW THE

For Boho Locs’ latest campaign, 22 IMPACT delivered seamless talent coordination, securing Mara Montana to embody the brand’s bold, effortless style. Shot in London, the visuals spotlighted the rich texture and versatility of Boho Locs, with empowering imagery that resonated deeply with their audience. Mara’s radiant energy and natural beauty brought the products to life, elevating the brand’s refreshed aesthetic. Featured across Boho Locs’ website and social media, this campaign strengthened brand storytelling while reinforcing 22 IMPACT’s expertise in high-impact fashion and beauty content.

Boho Locs, Mara M in long black locs and a printed top, in profile on a yellow sofa

Boho Locs

London

2024

400K+

hair and beauty impressions generated across talent social posts and Boho Locs' owned digital channels targeting UK natural hair communities.

400K+

hair and beauty impressions generated across talent social posts and Boho Locs' owned digital channels targeting UK natural hair communities.

WHAT WE DELIVERED

  • Model selection & casting

  • Rate negotiation & booking confirmation

  • Contract management & usage rights

  • Travel & accommodation coordination

  • Pre-shoot preparation & briefing

  • Usage extensions & renewals

Campaign imagery

Boho Locs, Mara M in long black locs and a printed top, in profile on a yellow sofa
Boho Locs, three models with long locs sitting close together in printed tops and leather trousers
Boho Locs, Mara M in long black locs resting a hand on the cheek, leaning over a yellow sofa

FROM THE SOURCE

FROM THE SOURCE

"This shoot was all about confidence and self-expression. 22 IMPACT made everything seamless, allowing me to fully embody Boho Locs’ bold, beautiful energy."

Mara Montana

Model

Need help with your project?

Need help with your project?

We've worked with top brands across luxury, fashion, automotive, beauty, streaming and more. Send us your brief and we'll get back to you within 24 hours.

We've worked with top brands across luxury, fashion, automotive, beauty, streaming and more. Send us your brief and we'll get back to you within 24 hours.

how it works

01

Brief us

Share your campaign goals, timeline and budget. We'll get back to you within 24 hours with initial thoughts.

02

We cast & manage

We identify the right talent from our global roster, handle all negotiations, contracts and creative alignment.

03

You get results

We identify the right talent from our global roster, handle all negotiations, contracts and creative alignment.

BRANDS WE'VE WORKED WITH

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  • Target logo
  • Beefeater logo
  • Fendi logo
  • Represent logo
  • Warner Music Group logo
  • Tom Ford logo
  • McLaren logo
  • GoDaddy logo
  • Tom Ford logo
  • Lexus logo
  • Hulu logo
  • Bose logo
  • Dior logo
  • Calvin Klein logo
  • Target logo
  • Beefeater logo
  • Fendi logo
  • Represent logo
  • Warner Music Group logo
  • Tom Ford logo
  • McLaren logo
  • GoDaddy logo
  • Tom Ford logo
  • Lexus logo
  • Hulu logo
  • Bose logo

London, UK

01:03:49 PMGMT+1
October 16, 2026

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22IMPACT

London, UK

01:03:49 PMGMT+1
October 16, 2026

Subscribe to our newsletter and stay in touch with us.

22IMPACT

London, UK

01:03:49 PMGMT+1
October 16, 2026

Subscribe to our newsletter and stay in touch with us.

22IMPACT

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