AlphaTauri – Hungary Grand Prix

AlphaTauri’s Hungary Grand Prix campaign blended high fashion with high speed, featuring Pierre Laurent alongside F1 stars Yuki Tsunoda and Daniel Ricciardo. 22 IMPACT managed Pierre’s full involvement—from partnership coordination to seamless content delivery—aligning him with AlphaTauri’s dynamic brand presence. Set against Budapest’s electrifying race weekend, the campaign captured exclusive behind-the-scenes moments, premium lifestyle visuals, and the essence of motorsport culture. Shared across AlphaTauri’s digital platforms, the collaboration boosted engagement, reinforcing the brand’s connection to both fashion and F1’s global audience.