White Rabbit Social Campaign

Models

Hospitality

Nightlife

White Rabbit

White Rabbit

White Rabbit

2024

London

,

England

Models

White Rabbit

White Rabbit

Rabbi Kaninda

Fashion

,

Lifestyle

22 IMPACT collaborated with White Rabbit on a dynamic social content shoot, showcasing their minimalist, high-impact fashion. We managed the full booking process for talent Rabbi Kaninda, overseeing casting, shoot coordination, and ensuring the content aligned with White Rabbit’s elevated style. Rabbi’s sharp, confident presence perfectly embodied the brand’s aesthetic, resulting in strong, lifestyle-driven visuals. Shot in London, the content was shared across White Rabbit’s social media, boosting engagement and reinforcing the brand's digital storytelling.

White Rabbit Social Campaign

White Rabbit

London

2024

700K+

organic social impressions generated across talent posts and White Rabbit's community-led digital channels in key markets.

700K+

organic social impressions generated across talent posts and White Rabbit's community-led digital channels in key markets.

WHAT WE DELIVERED

  • Model selection & casting

  • Rate negotiation & booking confirmation

  • Contract management & usage rights

  • Travel & accommodation coordination

  • Pre-shoot preparation & briefing

  • Usage extensions & renewals

Campaign imagery

White Rabbit Social Campaign
White Rabbit Social Campaign
White Rabbit Social Campaign
White Rabbit Social Campaign
Rabbi male model portfolio images

featured

Rabbi K

Model

Rabbi is a UK-based model with credits at The North Face, ON Running, CP Company and Adidas, with campaigns spanning editorials, Harrods features and out-of-home. Outside of modelling, he runs his own brand, Kaninda World.

Rabbi male model portfolio images
Rabbi male model portfolio images

FROM THE SOURCE

FROM THE SOURCE

"Working with Rabbi on this White Rabbit shoot was a pleasure. His professionalism and unique style truly brought the brand's vision to life, creating impactful content that resonated with the audience."

Jasmine Breakspear

Senior Model Booker, 22 IMPACT

Need help with your project?

Need help with your project?

We've worked with top brands across luxury, fashion, automotive, beauty, streaming and more. Send us your brief and we'll get back to you within 24 hours.

We've worked with top brands across luxury, fashion, automotive, beauty, streaming and more. Send us your brief and we'll get back to you within 24 hours.

how it works

01

Brief us

Share your campaign goals, timeline and budget. We'll get back to you within 24 hours with initial thoughts.

02

We cast & manage

We identify the right talent from our global roster, handle all negotiations, contracts and creative alignment.

03

You get results

We identify the right talent from our global roster, handle all negotiations, contracts and creative alignment.

BRANDS WE'VE WORKED WITH