22 IMPACT collaborated with White Rabbit on a dynamic social content shoot, showcasing their minimalist, high-impact fashion. We managed the full booking process for talent Rabbi Kaninda, overseeing casting, shoot coordination, and ensuring the content aligned with White Rabbit’s elevated style. Rabbi’s sharp, confident presence perfectly embodied the brand’s aesthetic, resulting in strong, lifestyle-driven visuals. Shot in London, the content was shared across White Rabbit’s social media, boosting engagement and reinforcing the brand's digital storytelling.