Viberg worked with 22 IMPACT to cast Jamie for a product shoot promoting their handcrafted footwear collection.

A premium heritage brand known for its quality-first approach, Viberg needed a model whose presence matched that register - Jamie's refined, understated look and natural ease in heritage-adjacent styling made him the right fit.

Shot across two settings in London - a light-filled room with antique furniture and large sash windows, and a coastal café interior with warm natural light - the campaign placed the footwear in an everyday, lived-in context rather than a conventional product environment.

The mood throughout was quiet and intentional, letting the craftsmanship of the boots and shoes sit at the centre without distraction. Content ran across social media and the Viberg website.