Talent
2026
London
,
United Kingdom
Talent
Tay Moses fronted a creator campaign for Adidas and JD Sports, delivering short-form video content for TikTok built around a styled look and a simple line: the fit makes the plans.
The content was posted directly to his own channel, tagged to both brands, and framed as a day-in-the-life moment rather than a studio ad. It sits alongside his wider work for JD, where he has become a familiar face for the retailer.
22 IMPACT handled the booking and brand liaison for the collaboration, with Tay delivering the content directly from his own channels.
Adidas x JD - Fit Check
London
2026
WHAT WE DELIVERED
Talent identification & casting
Negotiation & contract management
Creative direction & alignment
Usage & exclusivity rights
End-to-end production logistics & transport
Client and talent communications
Multi-platform distribution
Post-campaign insights & analysis
Campaign imagery
featured
Tay Moses
Content Creator
42.6K
45.1K
TIKTOK
Tay Moses is a UK-based creator, stylist and R&B artist with a sharp eye for fashion and culture. A trusted name for brands like Ray-Ban, JD and Meta, he brings genuine creative range to every partnership.
Tay has built real trust with JD's audience, so putting him front of camera for this Adidas moment was a natural extension of that relationship, says Freedom Doran, Director at 22 IMPACT.
Freedom Doran
CEO, 22 IMPACT
how it works
01
Brief us
Share your campaign goals, timeline and budget. We'll get back to you within 24 hours with initial thoughts.
02
We cast & manage
We identify the right talent from our global roster, handle all negotiations, contracts and creative alignment.
03
You get results
We identify the right talent from our global roster, handle all negotiations, contracts and creative alignment.
BRANDS WE'VE WORKED WITH
