Tate McRae’s team approached us during the creative development of Two Hands

Campaigns

Music

Automotive

Tate McRae x McLaren

Tate McRae x McLaren

Tate McRae x McLaren

2024

Los Angeles

,

USA

Campaigns

Blending music and motorsport

Blending music and motorsport

Tate McRae

Music

,

Partnerships

Tate McRae’s team approached us during the creative development of Two Hands, the lead single from her album So Close To What, with a clear vision — they needed support on automotive sourcing and brand partnerships to elevate the video’s high-gloss aesthetic.

With a long-standing relationship already in place, we brought McLaren on board, facilitating a seamless connection between Tate’s world and the iconic automotive brand. From handling early conversations and coordinating logistics to managing vehicle delivery and on-set execution, our team ensured everything ran with precision.

The result? A standout visual that paired sleek performance with star power. The video has since surpassed 11 million views on YouTube and the track now boasts over 125 million streams globally.

We continue to support Tate’s team across partnerships and media, building on a collaboration that delivered impact far beyond a single video.

Blending music and motorsport

Los Angeles

2024

125M+

total reach generated across 11M YouTube views, 125M global streams, talent social amplification, and McLaren's paid digital channels worldwide.

125M+

total reach generated across 11M YouTube views, 125M global streams, talent social amplification, and McLaren's paid digital channels worldwide.

WHAT WE DELIVERED

Campaign imagery

Tate McRae’s team
Tate McRae’s team
Tate McRae’s team
Tate McRae’s team
Tate McRae’s team

FROM THE SOURCE

FROM THE SOURCE

"Working with Tate and her team has been nothing but a pleasure and we are excited for what's to come"

Freedom Doran

CEO, 22 IMPACT

Need help with your project?

Need help with your project?

We've worked with top brands across luxury, fashion, automotive, beauty, streaming and more. Send us your brief and we'll get back to you within 24 hours.

We've worked with top brands across luxury, fashion, automotive, beauty, streaming and more. Send us your brief and we'll get back to you within 24 hours.

how it works

01

Brief us

Share your campaign goals, timeline and budget. We'll get back to you within 24 hours with initial thoughts.

02

We cast & manage

We identify the right talent from our global roster, handle all negotiations, contracts and creative alignment.

03

You get results

We identify the right talent from our global roster, handle all negotiations, contracts and creative alignment.

BRANDS WE'VE WORKED WITH