
Campaigns
Tate McRae x McLaren
Tate McRae x McLaren
Tate McRae x McLaren
2024
Los Angeles
,
USA
IMPRESSIONS
PLATFORMS
MARKET
CATEGORY
Campaigns
Blending music and motorsport
Blending music and motorsport
2024
Los Angeles
,
USA
Tate McRae’s team approached us during the creative development of Two Hands, the lead single from her album So Close To What, with a clear vision — they needed support on automotive sourcing and brand partnerships to elevate the video’s high-gloss aesthetic.
With a long-standing relationship already in place, we brought McLaren on board, facilitating a seamless connection between Tate’s world and the iconic automotive brand. From handling early conversations and coordinating logistics to managing vehicle delivery and on-set execution, our team ensured everything ran with precision.
The result? A standout visual that paired sleek performance with star power. The video has since surpassed 11 million views on YouTube and the track now boasts over 125 million streams globally.
We continue to support Tate’s team across partnerships and media, building on a collaboration that delivered impact far beyond a single video.
Blending music and motorsport
Los Angeles
2024
WHAT WE DELIVERED
BEHIND THE SCENES
Los Angeles
2024
IN THEIR WORDS
"Luxury partnerships are about precision and alignment. With Dior Cuir Saddle, our focus was positioning Mubi in a way that felt authentic to him while honouring Dior Beauty's heritage. Campaigns like this reflect the level we operate at and the long-term vision we have for our talent."
Freedom Doran
CEO, 22 IMPACT

Campaign imagery





Need help with your project?
Need help with your project?
We've worked with top brands across luxury, fashion, automotive, beauty, streaming and more. Send us your brief and we'll get back to you within 24 hours.
We've worked with top brands across luxury, fashion, automotive, beauty, streaming and more. Send us your brief and we'll get back to you within 24 hours.
how it works
01
Brief us
Share your campaign goals, timeline and budget. We'll get back to you within 24 hours with initial thoughts.
02
We cast & manage
We identify the right talent from our global roster, handle all negotiations, contracts and creative alignment.
03
You get results
We identify the right talent from our global roster, handle all negotiations, contracts and creative alignment.
BRANDS WE'VE WORKED WITH
More Projects
London, UK
Subscribe to our newsletter and stay in touch with us.
Business
© 22 IMPACT LTD
London, UK
Subscribe to our newsletter and stay in touch with us.
Business
© 22 IMPACT LTD
London, UK
Subscribe to our newsletter and stay in touch with us.
Business
© 22 IMPACT LTD
















