
Campaigns
Tate McRae x McLaren
Los Angeles
2024
Music
Tate McRae’s team approached us during the creative development of Two Hands, the lead single from her album So Close To What, with a clear vision — they needed support on automotive sourcing and brand partnerships to elevate the video’s high-gloss aesthetic.
With a long-standing relationship already in place, we brought McLaren on board, facilitating a seamless connection between Tate’s world and the iconic automotive brand. From handling early conversations and coordinating logistics to managing vehicle delivery and on-set execution, our team ensured everything ran with precision.
The result? A standout visual that paired sleek performance with star power. The video has since surpassed 11 million views on YouTube and the track now boasts over 125 million streams globally.
We continue to support Tate’s team across partnerships and media, building on a collaboration that delivered impact far beyond a single video.
Tate McRae’s team approached us during the creative development of Two Hands, the lead single from her album So Close To What, with a clear vision — they needed support on automotive sourcing and brand partnerships to elevate the video’s high-gloss aesthetic.
With a long-standing relationship already in place, we brought McLaren on board, facilitating a seamless connection between Tate’s world and the iconic automotive brand. From handling early conversations and coordinating logistics to managing vehicle delivery and on-set execution, our team ensured everything ran with precision.
The result? A standout visual that paired sleek performance with star power. The video has since surpassed 11 million views on YouTube and the track now boasts over 125 million streams globally.
We continue to support Tate’s team across partnerships and media, building on a collaboration that delivered impact far beyond a single video.
Tate McRae’s team approached us during the creative development of Two Hands, the lead single from her album So Close To What, with a clear vision — they needed support on automotive sourcing and brand partnerships to elevate the video’s high-gloss aesthetic.
With a long-standing relationship already in place, we brought McLaren on board, facilitating a seamless connection between Tate’s world and the iconic automotive brand. From handling early conversations and coordinating logistics to managing vehicle delivery and on-set execution, our team ensured everything ran with precision.
The result? A standout visual that paired sleek performance with star power. The video has since surpassed 11 million views on YouTube and the track now boasts over 125 million streams globally.
We continue to support Tate’s team across partnerships and media, building on a collaboration that delivered impact far beyond a single video.




"Working with Tate and her team has been nothing but a pleasure and we are excited for what's to come"
Freedom Doran
CEO







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London, UK
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London, UK
Subscribe to our newsletter and stay in touch with us.
© 22 IMPACT LTD
