LØCI’s sustainable sneaker launch fused fashion with purpose, and 22 IMPACT ensured it made an impact. We secured Ruben Landim for the campaign, handling everything from talent coordination to creative execution. Shot in Portugal, the visuals embraced a clean, earthy aesthetic that echoed LØCI’s eco-conscious mission. Ruben’s effortless style and authentic presence brought the sustainability narrative to life, making the message both aspirational and relatable. The campaign featured prominently on LØCI’s platforms, enhancing brand visibility and driving engagement. A seamless fusion of storytelling, sustainability, and standout style.