Mubi partnered with Anson’s to promote the Augsburg store opening on 11 October 2025, delivering editorial stills and social-first coverage that showcased the crowd, the culture, and the new retail space. The brief was clear: capture energy on the ground, spotlight brand details, and drive attention to the launch.

The program mixed tradition with fresh momentum. Oans No performed live, blending ska, Balkan beats, hip hop, reggae, and pub punk. Signature drinks were served at the Marc O’Polo × Goldjunge and MBG bars, DJ Yamigo set the soundtrack, gingerbread hearts carried the new Anson’s logo, and a rare Jaguar E-Type V12 drew the room.