For SS26, 22 IMPACT secured Daniel as a featured face in the global Adidas Originals master campaign, with a strong focus on the South Korean market. Positioned within the wider Originals narrative, the campaign reimagined heritage sport silhouettes through a modern street culture lens, bridging European identity with global relevance.

Working via production on behalf of adidas, we negotiated global usage rights, managed contracts and buyouts, and coordinated international travel from the UK to Athens, overseeing delivery end to end. The three-day shoot combined urban outdoor settings with an official stadium backdrop, reinforcing the brand’s sporting legacy on an international scale.

The campaign launched across global social media, paid advertising, in-store placements, out-of-home, digital billboards and e-commerce, alongside South Korea specific activations. This project underscores 22 IMPACT’s strength in delivering talent for global sportswear campaigns and managing complex, cross-market productions.