22 IMPACT partnered with LOCAL for the launch of their latest cap collection — a nod to nostalgic streetwear reimagined for today’s creative generation. Shot in Manchester, the campaign combined soft tones and vintage textures with a crisp, modern edge. We handled casting and coordination, selecting model Lili-Mae to capture LOCAL’s relaxed confidence and authentic style.

Her effortless presence brought depth and personality to the visuals, which rolled out across LOCAL’s social platforms. The campaign reinforced the brand’s place in the UK streetwear scene - a seamless blend of heritage, identity, and understated cool.