Talent

Automotive

Luxury

Brabus Bono

Brabus Bono

Brabus Bono

2026

Stuttgart

,

Germany

Talent

BRABUS - Bono Hypercar Hosting

BRABUS - Bono Hypercar Hosting

Mubi

Lifestyle

,

Campaign

For BRABUS (in partnership with Edition One), we negotiated Mubi's paid partnership around the BODO reveal, a limited-production V12 grand tourer built as a tribute to founder Bodo Buschmann before BRABUS had officially confirmed the car existed.

Details had leaked across Reddit and automotive media, and Mubi built a YouTube video around that moment: a sit-down, storytelling-led piece tracing the leak chronologically, placing his audience inside the story before any official announcement.

BRABUS - Bono Hypercar Hosting

Stuttgart

2026

2M

across social media platforms and automotive lifestyle channels for a high-end vehicle content campaign

2M

across social media platforms and automotive lifestyle channels for a high-end vehicle content campaign

WHAT WE DELIVERED

  • Talent identification & casting

  • Negotiation & contract management

  • Creative direction & alignment

  • Usage & exclusivity rights

  • End-to-end production logistics & transport

  • Client and talent communications

  • Multi-platform distribution

  • Post-campaign insights & analysis

Campaign imagery

Mubi model outdoor shot

featured

Mubi

Content Creator

345K

INSTAGRAM

49K

TIKTOK

Mubi Idriess is a fashion and lifestyle creator who blends movement, style, and authentic storytelling. With a sharp eye for pacing and creative framing, he produces seamless content that spans fashion, travel, and high-profile events.A trusted collaborator for brands like BOSS, Mercedes AMG, and Tag Heuer, Mubi is recognized for his professional energy and his ability to create work that feels both modern and genuinely personal.

luxury perfume advertisement shot by 2 models
Mubi model shot with blue car

FROM THE SOURCE

FROM THE SOURCE

"The BODO video went live before BRABUS had officially said the car existed. That's the right time to be involved."

Freedom Doran

CEO, 22 IMPACT

Need help with your project?

Need help with your project?

We've worked with top brands across luxury, fashion, automotive, beauty, streaming and more. Send us your brief and we'll get back to you within 24 hours.

We've worked with top brands across luxury, fashion, automotive, beauty, streaming and more. Send us your brief and we'll get back to you within 24 hours.

how it works

01

Brief us

Share your campaign goals, timeline and budget. We'll get back to you within 24 hours with initial thoughts.

02

We cast & manage

We identify the right talent from our global roster, handle all negotiations, contracts and creative alignment.

03

You get results

We identify the right talent from our global roster, handle all negotiations, contracts and creative alignment.

BRANDS WE'VE WORKED WITH