Bringing music to life, one experience at a time
From intimate listening sessions to full-scale live shows, we craft unforgettable music-led events that connect artists and audiences in real life.
61
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Live events produced
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4
Countries activated
"22 IMPACT brought in creators who elevated the entire race day experience - not just faces in the crowd, but voices that truly belonged in the McLaren space."
Natalie O
VIP Communications
"22 IMPACT brought in creators who elevated the entire race day experience - not just faces in the crowd, but voices that truly belonged in the McLaren space."
Natalie O
VIP Communications
"22 IMPACT brought in creators who elevated the entire race day experience - not just faces in the crowd, but voices that truly belonged in the McLaren space."
Natalie O
VIP Communications
Trusted by Nike, Mercedes-Benz, Warner, Hulu
about us
Bringing live music into the real world with care, creativity, and feeling
01
OUR VISION
To create moments where brands connect with people in meaningful, memorable ways — not just put on a show.
01
OUR VISION
To create moments where brands connect with people in meaningful, memorable ways — not just put on a show.
01
OUR VISION
To create moments where brands connect with people in meaningful, memorable ways — not just put on a show.
02
OUR MISSION
To build experiences that feel thoughtful, well-designed, and totally on brand — from dinners and pop-ups to full-scale activations.
02
OUR MISSION
To build experiences that feel thoughtful, well-designed, and totally on brand — from dinners and pop-ups to full-scale activations.
02
OUR MISSION
To build experiences that feel thoughtful, well-designed, and totally on brand — from dinners and pop-ups to full-scale activations.
03
CORE VALUE
We care about the details. No gimmicks, no overkill — just experiences that feel good and actually land.
03
CORE VALUE
We care about the details. No gimmicks, no overkill — just experiences that feel good and actually land.
03
CORE VALUE
We care about the details. No gimmicks, no overkill — just experiences that feel good and actually land.
We create live experiences built on emotion, energy, and real connection.
From album previews to intimate showcases and panels, we create intentional, original events that bring people together through music, culture, and story.
Our PREVIOUS BRAND EVENTS
Where vision meets vibe and something real happens
services
ARTIST SUPPORT THAT GOES BEYOND THE STAGE
At 22 IMPACT, we don’t just manage moments — we build careers. Whether it’s your first EP or a global brand, we guide every step of your journey. From creative direction to brand strategy and performance prep, we help you grow and stay true to your vision.
At 22 IMPACT, we don’t just manage moments — we build careers. Whether it’s your first EP or a global brand, we guide every step of your journey. From creative direction to brand strategy and performance prep, we help you grow and stay true to your vision.
Music events shaped with care — from first idea to final applause
Creative Development
We work closely with artists and teams to shape events that feel true to the music and the message.
Creative Development
We work closely with artists and teams to shape events that feel true to the music and the message.
Creative Development
We work closely with artists and teams to shape events that feel true to the music and the message.
Artist-First Mindset
Every detail is tailored around the artist’s world — their sound, story, and the community around them.
Artist-First Mindset
Every detail is tailored around the artist’s world — their sound, story, and the community around them.
Artist-First Mindset
Every detail is tailored around the artist’s world — their sound, story, and the community around them.
Cultural Awareness
Whether it’s for fans, press, or partners, we build with intention and a deep understanding of who’s in the room.
Cultural Awareness
Whether it’s for fans, press, or partners, we build with intention and a deep understanding of who’s in the room.
Cultural Awareness
Whether it’s for fans, press, or partners, we build with intention and a deep understanding of who’s in the room.
Flexible Production
Launch party or panel talk, soft launch or headline moment — we scale to fit the energy of the project.
Flexible Production
Launch party or panel talk, soft launch or headline moment — we scale to fit the energy of the project.
Flexible Production
Launch party or panel talk, soft launch or headline moment — we scale to fit the energy of the project.
Download our deck
Download our deck
Download our deck
Download our deck
Download our deck
Download our deck
Main Task
We help put on music events that actually feel good. Thoughtful, well-produced, and shaped around the artist or idea behind them. Could be a panel, a launch, a party, or something totally different.
What We Care About
That it all runs smoothly, feels real, and means something to the people there — artists, teams, and everyone in the room.
testimonials
Real words from real people we've collaborated with.
Real campaigns. Real results. Here’s what it’s like working with 22 IMPACT.
McLaren
Talent sourcing + event support
"22 IMPACT brought in creators who elevated the entire race day experience - not just faces in the crowd, but voices that truly belonged in the McLaren space."
Natalie O
VIP Communications
Tate McRae
Talent sourcing + event support
“Everything ran smoothly - creators were locked in, comms were tight, and the campaign rolled out exactly how we needed it to. Seamless from brief to post.”
Tom S
Artist Manager
StockX
Creator casting + campaign execution
“The content from 22 IMPACT’s creators didn’t just look good - it converted. The team was sharp, fast, and totally on-brand from start to finish.”
Jason L
Senior Brand Partnerships Manager
Costco
Creator-led family/lifestyle content
“The content felt human, polished, and on-message - and 22 IMPACT’s team handled every detail without a single delay.”
Raj D
Senior Brand Partnerships Manager
McLaren
Talent sourcing + event support
"22 IMPACT brought in creators who elevated the entire race day experience - not just faces in the crowd, but voices that truly belonged in the McLaren space."
Natalie O
VIP Communications
Tate McRae
Talent sourcing + event support
“Everything ran smoothly - creators were locked in, comms were tight, and the campaign rolled out exactly how we needed it to. Seamless from brief to post.”
Tom S
Artist Manager
StockX
Creator casting + campaign execution
“The content from 22 IMPACT’s creators didn’t just look good - it converted. The team was sharp, fast, and totally on-brand from start to finish.”
Jason L
Senior Brand Partnerships Manager
Costco
Creator-led family/lifestyle content
“The content felt human, polished, and on-message - and 22 IMPACT’s team handled every detail without a single delay.”
Raj D
Senior Brand Partnerships Manager
McLaren
Talent sourcing + event support
"22 IMPACT brought in creators who elevated the entire race day experience - not just faces in the crowd, but voices that truly belonged in the McLaren space."
Natalie O
VIP Communications
Tate McRae
Talent sourcing + event support
“Everything ran smoothly - creators were locked in, comms were tight, and the campaign rolled out exactly how we needed it to. Seamless from brief to post.”
Tom S
Artist Manager
StockX
Creator casting + campaign execution
“The content from 22 IMPACT’s creators didn’t just look good - it converted. The team was sharp, fast, and totally on-brand from start to finish.”
Jason L
Senior Brand Partnerships Manager
Costco
Creator-led family/lifestyle content
“The content felt human, polished, and on-message - and 22 IMPACT’s team handled every detail without a single delay.”
Raj D
Senior Brand Partnerships Manager
McLaren
Talent sourcing + event support
"22 IMPACT brought in creators who elevated the entire race day experience - not just faces in the crowd, but voices that truly belonged in the McLaren space."
Natalie O
VIP Communications
Tate McRae
Talent sourcing + event support
“Everything ran smoothly - creators were locked in, comms were tight, and the campaign rolled out exactly how we needed it to. Seamless from brief to post.”
Tom S
Artist Manager
StockX
Creator casting + campaign execution
“The content from 22 IMPACT’s creators didn’t just look good - it converted. The team was sharp, fast, and totally on-brand from start to finish.”
Jason L
Senior Brand Partnerships Manager
Costco
Creator-led family/lifestyle content
“The content felt human, polished, and on-message - and 22 IMPACT’s team handled every detail without a single delay.”
Raj D
Senior Brand Partnerships Manager
McLaren
Talent sourcing + event support
"22 IMPACT brought in creators who elevated the entire race day experience - not just faces in the crowd, but voices that truly belonged in the McLaren space."
Natalie O
VIP Communications
McLaren
Talent sourcing + event support
"22 IMPACT brought in creators who elevated the entire race day experience - not just faces in the crowd, but voices that truly belonged in the McLaren space."
Natalie O
VIP Communications
Tate McRae
Talent sourcing + event support
“Everything ran smoothly - creators were locked in, comms were tight, and the campaign rolled out exactly how we needed it to. Seamless from brief to post.”
Tom S
Artist Manager
Tate McRae
Talent sourcing + event support
“Everything ran smoothly - creators were locked in, comms were tight, and the campaign rolled out exactly how we needed it to. Seamless from brief to post.”
Tom S
Artist Manager
StockX
Creator casting + campaign execution
“The content from 22 IMPACT’s creators didn’t just look good - it converted. The team was sharp, fast, and totally on-brand from start to finish.”
Jason L
Senior Brand Partnerships Manager
StockX
Creator casting + campaign execution
“The content from 22 IMPACT’s creators didn’t just look good - it converted. The team was sharp, fast, and totally on-brand from start to finish.”
Jason L
Senior Brand Partnerships Manager
Costco
Creator-led family/lifestyle content
“The content felt human, polished, and on-message - and 22 IMPACT’s team handled every detail without a single delay.”
Raj D
Senior Brand Partnerships Manager
Costco
Creator-led family/lifestyle content
“The content felt human, polished, and on-message - and 22 IMPACT’s team handled every detail without a single delay.”
Raj D
Senior Brand Partnerships Manager
Work with us
Creating brand moments that feel real and leave a mark
Work with us
Creating brand moments that feel real and leave a mark
Work with us
Creating brand moments that feel real and leave a mark
London, UK
Subscribe to our newsletter and stay in touch with us.
© 22 IMPACT LTD
London, UK
Subscribe to our newsletter and stay in touch with us.
© 22 IMPACT LTD
London, UK
Subscribe to our newsletter and stay in touch with us.
© 22 IMPACT LTD