Talent that moves culture.
From globally-recognised creators and musicians to emerging voices redefining influence - 22 IMPACT represents bold talent built for what’s next.
From globally-recognised creators and musicians to emerging voices redefining influence - 22 IMPACT represents bold talent built for what’s next.
Powering Top-Tier Brands
WHY choose us?
Built for relevance, not just reach.
01.
Campaign-ready talent.
Our roster doesn’t need hand-holding. Everyone’s briefed, aligned, and ready to deliver — from UGC to global campaigns
02.
Skip the endless decks.
We handpick options that align with your brand, saving you hours while keeping quality top-tier.
03.
We don’t do generic
We bring you creators and talent with real edge, personality, and staying power; not just trend-chasers.
04.
Flexible, not flaky.
Quick to reply, clear on comms, solid on execution — that’s our standard.
05.
Real relationships.
We’ve spent years building deep ties with creators and clients - which means smoother deals, more flexibility, better results, and faster turnarounds.
what we do
Our Circle of Culture-Shaping Partners
At 22 IMPACT, we build careers, not just deals. We support creators at every stage—from brand partnerships and creative strategy to scaling your platforms and budgets. We’ve got your back.
Fashion & Lifestyle Brands
Book creators who align with your brand and drive visibility across digital, print, and in-store campaigns.
Fashion & Lifestyle Brands
Book creators who align with your brand and drive visibility across digital, print, and in-store campaigns.
Fashion & Lifestyle Brands
Book creators who align with your brand and drive visibility across digital, print, and in-store campaigns.
Record Labels & Artists
Support artists with rollouts, bookings, and partnerships — from press to performance and everything betwee
Record Labels & Artists
Support artists with rollouts, bookings, and partnerships — from press to performance and everything betwee
Record Labels & Artists
Support artists with rollouts, bookings, and partnerships — from press to performance and everything betwee
Creative & Ad Agencies
Access ready-to-shoot talent with fast response times, casting support, and flexible campaign execution.
Creative & Ad Agencies
Access ready-to-shoot talent with fast response times, casting support, and flexible campaign execution.
Creative & Ad Agencies
Access ready-to-shoot talent with fast response times, casting support, and flexible campaign execution.
Beauty & Wellness Brands
Work with creators who bring credibility, engagement, and polished content across skincare and wellness.
Beauty & Wellness Brands
Work with creators who bring credibility, engagement, and polished content across skincare and wellness.
Beauty & Wellness Brands
Work with creators who bring credibility, engagement, and polished content across skincare and wellness.
Hospitality & Travel Brands
Promote destinations, hotels, and experiences with content that connects and drives global interest.
Hospitality & Travel Brands
Promote destinations, hotels, and experiences with content that connects and drives global interest.
Hospitality & Travel Brands
Promote destinations, hotels, and experiences with content that connects and drives global interest.
Media & Press Partners
Source artists and talent for editorials, interviews, and events — all handled with speed and clarity.
Media & Press Partners
Source artists and talent for editorials, interviews, and events — all handled with speed and clarity.
Media & Press Partners
Source artists and talent for editorials, interviews, and events — all handled with speed and clarity.
Everything you need, all in one agency.
Talent casting & coordination
Source and secure the right talent for any brief. We handle outreach, negotiation, and all communication to keep casting fast, efficient, and on-brand.
Paid social & UGC delivery
Brand & creator matchmaking
Campaign reporting & wrap
Timeline & asset management
Talent casting & coordination
Source and secure the right talent for any brief. We handle outreach, negotiation, and all communication to keep casting fast, efficient, and on-brand.
Paid social & UGC delivery
Brand & creator matchmaking
Campaign reporting & wrap
Timeline & asset management
Talent casting & coordination
Source and secure the right talent for any brief. We handle outreach, negotiation, and all communication to keep casting fast, efficient, and on-brand.
Paid social & UGC delivery
Brand & creator matchmaking
Campaign reporting & wrap
Timeline & asset management
Talent that delivers. An agency that gives a damn.
22 IMPACT connects brands and companies with creators, musicians, and public figures who move culture — and we manage every step from casting to campaign wrap, without the chaos.
For brands & agencies
Book culture-forward creators and artists - fast, flexible, and with full support from our team.
For brands & agencies
Book culture-forward creators and artists - fast, flexible, and with full support from our team.
For brands & agencies
Book culture-forward creators and artists - fast, flexible, and with full support from our team.
For PR & campaign leads
Talent that’s media-trained, PR-ready, and knows how to drive results on screen, on stage, and online.
For PR & campaign leads
Talent that’s media-trained, PR-ready, and knows how to drive results on screen, on stage, and online.
For PR & campaign leads
Talent that’s media-trained, PR-ready, and knows how to drive results on screen, on stage, and online.
For managers & partners
Let us help you scale - we co-manage, consult, and connect talent with opportunities built to last.
For managers & partners
Let us help you scale - we co-manage, consult, and connect talent with opportunities built to last.
For managers & partners
Let us help you scale - we co-manage, consult, and connect talent with opportunities built to last.
Where your campaigns show up… and stand out.
Who works with us?
Fashion & Lifestyle Brands
Book creators who align with your brand and drive visibility across digital, print, and in-store campaigns.
Record Labels & Artists
Support artists with rollouts, bookings, and partnerships — from press to performance and everything between.
Creative & Ad Agencies
Access ready-to-shoot talent with fast response times, casting support, and flexible campaign execution.
Beauty & Wellness Brands
Work with creators who bring credibility, engagement, and polished content across skincare and wellness.
Hospitality & Travel Brands
Promote destinations, hotels, and experiences with content that connects and drives global interest.
Media & Press Partners
Source artists and talent for editorials, interviews, and events — all handled with speed and clarity.
Fashion & Lifestyle Brands
Book creators who align with your brand and drive visibility across digital, print, and in-store campaigns.
Record Labels & Artists
Support artists with rollouts, bookings, and partnerships — from press to performance and everything between.
Creative & Ad Agencies
Access ready-to-shoot talent with fast response times, casting support, and flexible campaign execution.
Beauty & Wellness Brands
Work with creators who bring credibility, engagement, and polished content across skincare and wellness.
Hospitality & Travel Brands
Promote destinations, hotels, and experiences with content that connects and drives global interest.
Media & Press Partners
Source artists and talent for editorials, interviews, and events — all handled with speed and clarity.
Fashion & Lifestyle Brands
Book creators who align with your brand and drive visibility across digital, print, and in-store campaigns.
Record Labels & Artists
Support artists with rollouts, bookings, and partnerships — from press to performance and everything between.
Creative & Ad Agencies
Access ready-to-shoot talent with fast response times, casting support, and flexible campaign execution.
Beauty & Wellness Brands
Work with creators who bring credibility, engagement, and polished content across skincare and wellness.
Hospitality & Travel Brands
Promote destinations, hotels, and experiences with content that connects and drives global interest.
Media & Press Partners
Source artists and talent for editorials, interviews, and events — all handled with speed and clarity.
Fashion & Lifestyle Brands
Book creators who align with your brand and drive visibility across digital, print, and in-store campaigns.
Record Labels & Artists
Support artists with rollouts, bookings, and partnerships — from press to performance and everything between.
Creative & Ad Agencies
Access ready-to-shoot talent with fast response times, casting support, and flexible campaign execution.
Beauty & Wellness Brands
Work with creators who bring credibility, engagement, and polished content across skincare and wellness.
Hospitality & Travel Brands
Promote destinations, hotels, and experiences with content that connects and drives global interest.
Media & Press Partners
Source artists and talent for editorials, interviews, and events — all handled with speed and clarity.
Fashion & Lifestyle Brands
Book creators who align with your brand and drive visibility across digital, print, and in-store campaigns.
Record Labels & Artists
Support artists with rollouts, bookings, and partnerships — from press to performance and everything between.
Creative & Ad Agencies
Access ready-to-shoot talent with fast response times, casting support, and flexible campaign execution.
Beauty & Wellness Brands
Work with creators who bring credibility, engagement, and polished content across skincare and wellness.
Hospitality & Travel Brands
Promote destinations, hotels, and experiences with content that connects and drives global interest.
Media & Press Partners
Source artists and talent for editorials, interviews, and events — all handled with speed and clarity.
Fashion & Lifestyle Brands
Book creators who align with your brand and drive visibility across digital, print, and in-store campaigns.
Record Labels & Artists
Support artists with rollouts, bookings, and partnerships — from press to performance and everything between.
Creative & Ad Agencies
Access ready-to-shoot talent with fast response times, casting support, and flexible campaign execution.
Beauty & Wellness Brands
Work with creators who bring credibility, engagement, and polished content across skincare and wellness.
Hospitality & Travel Brands
Promote destinations, hotels, and experiences with content that connects and drives global interest.
Media & Press Partners
Source artists and talent for editorials, interviews, and events — all handled with speed and clarity.
Fashion & Lifestyle Brands
Book creators who align with your brand and drive visibility across digital, print, and in-store campaigns.
Record Labels & Artists
Support artists with rollouts, bookings, and partnerships — from press to performance and everything between.
Creative & Ad Agencies
Access ready-to-shoot talent with fast response times, casting support, and flexible campaign execution.
Beauty & Wellness Brands
Work with creators who bring credibility, engagement, and polished content across skincare and wellness.
Hospitality & Travel Brands
Promote destinations, hotels, and experiences with content that connects and drives global interest.
Media & Press Partners
Source artists and talent for editorials, interviews, and events — all handled with speed and clarity.
Fashion & Lifestyle Brands
Book creators who align with your brand and drive visibility across digital, print, and in-store campaigns.
Record Labels & Artists
Support artists with rollouts, bookings, and partnerships — from press to performance and everything between.
Creative & Ad Agencies
Access ready-to-shoot talent with fast response times, casting support, and flexible campaign execution.
Beauty & Wellness Brands
Work with creators who bring credibility, engagement, and polished content across skincare and wellness.
Hospitality & Travel Brands
Promote destinations, hotels, and experiences with content that connects and drives global interest.
Media & Press Partners
Source artists and talent for editorials, interviews, and events — all handled with speed and clarity.
Fashion & Lifestyle Brands
Book creators who align with your brand and drive visibility across digital, print, and in-store campaigns.
Record Labels & Artists
Support artists with rollouts, bookings, and partnerships — from press to performance and everything between.
Creative & Ad Agencies
Access ready-to-shoot talent with fast response times, casting support, and flexible campaign execution.
Beauty & Wellness Brands
Work with creators who bring credibility, engagement, and polished content across skincare and wellness.
Hospitality & Travel Brands
Promote destinations, hotels, and experiences with content that connects and drives global interest.
Media & Press Partners
Source artists and talent for editorials, interviews, and events — all handled with speed and clarity.
Fashion & Lifestyle Brands
Book creators who align with your brand and drive visibility across digital, print, and in-store campaigns.
Record Labels & Artists
Support artists with rollouts, bookings, and partnerships — from press to performance and everything between.
Creative & Ad Agencies
Access ready-to-shoot talent with fast response times, casting support, and flexible campaign execution.
Beauty & Wellness Brands
Work with creators who bring credibility, engagement, and polished content across skincare and wellness.
Hospitality & Travel Brands
Promote destinations, hotels, and experiences with content that connects and drives global interest.
Media & Press Partners
Source artists and talent for editorials, interviews, and events — all handled with speed and clarity.
Fashion & Lifestyle Brands
Book creators who align with your brand and drive visibility across digital, print, and in-store campaigns.
Record Labels & Artists
Support artists with rollouts, bookings, and partnerships — from press to performance and everything between.
Creative & Ad Agencies
Access ready-to-shoot talent with fast response times, casting support, and flexible campaign execution.
Beauty & Wellness Brands
Work with creators who bring credibility, engagement, and polished content across skincare and wellness.
Hospitality & Travel Brands
Promote destinations, hotels, and experiences with content that connects and drives global interest.
Media & Press Partners
Source artists and talent for editorials, interviews, and events — all handled with speed and clarity.
Fashion & Lifestyle Brands
Book creators who align with your brand and drive visibility across digital, print, and in-store campaigns.
Record Labels & Artists
Support artists with rollouts, bookings, and partnerships — from press to performance and everything between.
Creative & Ad Agencies
Access ready-to-shoot talent with fast response times, casting support, and flexible campaign execution.
Beauty & Wellness Brands
Work with creators who bring credibility, engagement, and polished content across skincare and wellness.
Hospitality & Travel Brands
Promote destinations, hotels, and experiences with content that connects and drives global interest.
Media & Press Partners
Source artists and talent for editorials, interviews, and events — all handled with speed and clarity.
START CASTING REQUEST
Let’s find the right face for your next shoot.
Whether you’re casting for a lookbook, campaign, or content shoot, we’ll match you with the models that fit - fast. Fill out the form and our team will be in touch shortly with curated options.
124 City Road, London, EC1V 2NX
Let us know what you need
START CASTING REQUEST
Let’s find the right face for your next shoot.
Whether you’re casting for a lookbook, campaign, or content shoot, we’ll match you with the models that fit - fast. Fill out the form and our team will be in touch shortly with curated options.
124 City Road, London, EC1V 2NX
Let us know what you need
START CASTING REQUEST
Let’s find the right face for your next shoot.
Whether you’re casting for a lookbook, campaign, or content shoot, we’ll match you with the models that fit - fast. Fill out the form and our team will be in touch shortly with curated options.
124 City Road, London, EC1V 2NX
Let us know what you need
testimonials
Real words from real people we've collaborated with.
McLaren
Talent sourcing + event support
"22 IMPACT brought in creators who elevated the entire race day experience - not just faces in the crowd, but voices that truly belonged in the McLaren space."
Natalie O
VIP Communications
Tate McRae
Talent sourcing + event support
“Everything ran smoothly - creators were locked in, comms were tight, and the campaign rolled out exactly how we needed it to. Seamless from brief to post.”
Tom S
Artist Manager
StockX
Creator casting + campaign execution
“The content from 22 IMPACT’s creators didn’t just look good - it converted. The team was sharp, fast, and totally on-brand from start to finish.”
Jason L
Senior Brand Partnerships Manager
Costco
Creator-led family/lifestyle content
“The content felt human, polished, and on-message - and 22 IMPACT’s team handled every detail without a single delay.”
Raj D
Senior Brand Partnerships Manager
McLaren
Talent sourcing + event support
"22 IMPACT brought in creators who elevated the entire race day experience - not just faces in the crowd, but voices that truly belonged in the McLaren space."
Natalie O
VIP Communications
Tate McRae
Talent sourcing + event support
“Everything ran smoothly - creators were locked in, comms were tight, and the campaign rolled out exactly how we needed it to. Seamless from brief to post.”
Tom S
Artist Manager
StockX
Creator casting + campaign execution
“The content from 22 IMPACT’s creators didn’t just look good - it converted. The team was sharp, fast, and totally on-brand from start to finish.”
Jason L
Senior Brand Partnerships Manager
Costco
Creator-led family/lifestyle content
“The content felt human, polished, and on-message - and 22 IMPACT’s team handled every detail without a single delay.”
Raj D
Senior Brand Partnerships Manager
McLaren
Talent sourcing + event support
"22 IMPACT brought in creators who elevated the entire race day experience - not just faces in the crowd, but voices that truly belonged in the McLaren space."
Natalie O
VIP Communications
Tate McRae
Talent sourcing + event support
“Everything ran smoothly - creators were locked in, comms were tight, and the campaign rolled out exactly how we needed it to. Seamless from brief to post.”
Tom S
Artist Manager
StockX
Creator casting + campaign execution
“The content from 22 IMPACT’s creators didn’t just look good - it converted. The team was sharp, fast, and totally on-brand from start to finish.”
Jason L
Senior Brand Partnerships Manager
Costco
Creator-led family/lifestyle content
“The content felt human, polished, and on-message - and 22 IMPACT’s team handled every detail without a single delay.”
Raj D
Senior Brand Partnerships Manager
McLaren
Talent sourcing + event support
"22 IMPACT brought in creators who elevated the entire race day experience - not just faces in the crowd, but voices that truly belonged in the McLaren space."
Natalie O
VIP Communications
Tate McRae
Talent sourcing + event support
“Everything ran smoothly - creators were locked in, comms were tight, and the campaign rolled out exactly how we needed it to. Seamless from brief to post.”
Tom S
Artist Manager
StockX
Creator casting + campaign execution
“The content from 22 IMPACT’s creators didn’t just look good - it converted. The team was sharp, fast, and totally on-brand from start to finish.”
Jason L
Senior Brand Partnerships Manager
Costco
Creator-led family/lifestyle content
“The content felt human, polished, and on-message - and 22 IMPACT’s team handled every detail without a single delay.”
Raj D
Senior Brand Partnerships Manager
McLaren
Talent sourcing + event support
"22 IMPACT brought in creators who elevated the entire race day experience - not just faces in the crowd, but voices that truly belonged in the McLaren space."
Natalie O
VIP Communications
McLaren
Talent sourcing + event support
"22 IMPACT brought in creators who elevated the entire race day experience - not just faces in the crowd, but voices that truly belonged in the McLaren space."
Natalie O
VIP Communications
Tate McRae
Talent sourcing + event support
“Everything ran smoothly - creators were locked in, comms were tight, and the campaign rolled out exactly how we needed it to. Seamless from brief to post.”
Tom S
Artist Manager
Tate McRae
Talent sourcing + event support
“Everything ran smoothly - creators were locked in, comms were tight, and the campaign rolled out exactly how we needed it to. Seamless from brief to post.”
Tom S
Artist Manager
StockX
Creator casting + campaign execution
“The content from 22 IMPACT’s creators didn’t just look good - it converted. The team was sharp, fast, and totally on-brand from start to finish.”
Jason L
Senior Brand Partnerships Manager
StockX
Creator casting + campaign execution
“The content from 22 IMPACT’s creators didn’t just look good - it converted. The team was sharp, fast, and totally on-brand from start to finish.”
Jason L
Senior Brand Partnerships Manager
Costco
Creator-led family/lifestyle content
“The content felt human, polished, and on-message - and 22 IMPACT’s team handled every detail without a single delay.”
Raj D
Senior Brand Partnerships Manager
Costco
Creator-led family/lifestyle content
“The content felt human, polished, and on-message - and 22 IMPACT’s team handled every detail without a single delay.”
Raj D
Senior Brand Partnerships Manager
Resources & insights
Where we share the faces, features, and ideas shaping our world - from model spotlights to industry thoughts.
London, UK
Subscribe to our newsletter and stay in touch with us.
© 22 IMPACT LTD
London, UK
Subscribe to our newsletter and stay in touch with us.
© 22 IMPACT LTD
London, UK
Subscribe to our newsletter and stay in touch with us.
© 22 IMPACT LTD