Talent that moves culture.
From globally-recognised creators and musicians to emerging voices redefining influence - 22 IMPACT represents bold talent built for what’s next.
Talent that moves culture.
From globally-recognised creators and musicians to emerging voices redefining influence - 22 IMPACT represents bold talent built for what’s next.
Trusted by Nike, Mercedes-Benz, Warner, Hulu
WHY choose us?
Built for relevance, not just reach.
Campaign-ready talent.
Our roster doesn’t need hand-holding. Everyone’s briefed, aligned, and ready to deliver — from UGC to global campaigns
Campaign-ready talent.
Our roster doesn’t need hand-holding. Everyone’s briefed, aligned, and ready to deliver — from UGC to global campaigns
Campaign-ready talent.
Our roster doesn’t need hand-holding. Everyone’s briefed, aligned, and ready to deliver — from UGC to global campaigns
Skip the endless decks. We’ll give you a focused, thoughtful shortlist that perfectly matches your brief — fast and stress-free.
We handpick options that align with your brand, saving you hours while keeping quality top-tier.
Skip the endless decks. We’ll give you a focused, thoughtful shortlist that perfectly matches your brief — fast and stress-free.
We handpick options that align with your brand, saving you hours while keeping quality top-tier.
Skip the endless decks. We’ll give you a focused, thoughtful shortlist that perfectly matches your brief — fast and stress-free.
We handpick options that align with your brand, saving you hours while keeping quality top-tier.
Flexible, not flaky.
Quick to reply, clear on comms, solid on execution — that’s our standard.
Flexible, not flaky.
Quick to reply, clear on comms, solid on execution — that’s our standard.
Flexible, not flaky.
Quick to reply, clear on comms, solid on execution — that’s our standard.
Real relationships.
We’ve spent years building deep ties with creators and clients - which means smoother deals, more flexibility, better results, and faster turnarounds.
Real relationships.
We’ve spent years building deep ties with creators and clients - which means smoother deals, more flexibility, better results, and faster turnarounds.
Real relationships.
We’ve spent years building deep ties with creators and clients - which means smoother deals, more flexibility, better results, and faster turnarounds.
We don’t do generic. We bring you creators and talent with real edge, personality, and staying power; not just trend-chasers.
We don’t do generic. We bring you creators and talent with real edge, personality, and staying power; not just trend-chasers.
We don’t do generic. We bring you creators and talent with real edge, personality, and staying power; not just trend-chasers.
Building better campaigns
Everything you need, all in one agency.
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Talent casting & coordination
Source and secure the right talent for any brief. We handle outreach, negotiation, and all communication to keep casting fast, efficient, and on-brand.
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Talent casting & coordination
Source and secure the right talent for any brief. We handle outreach, negotiation, and all communication to keep casting fast, efficient, and on-brand.
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01
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Talent casting & coordination
Source and secure the right talent for any brief. We handle outreach, negotiation, and all communication to keep casting fast, efficient, and on-brand.
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02
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Paid social & UGC delivery
Plan and execute creator-led content for paid campaigns. From script to final post, we manage production, approvals, and usage rights.
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Paid social & UGC delivery
Plan and execute creator-led content for paid campaigns. From script to final post, we manage production, approvals, and usage rights.
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Paid social & UGC delivery
Plan and execute creator-led content for paid campaigns. From script to final post, we manage production, approvals, and usage rights.
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Brand & creator matchmaking
We align your brand with talent that fits visually, culturally, and strategically — ensuring every campaign feels authentic and delivers results.
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Brand & creator matchmaking
We align your brand with talent that fits visually, culturally, and strategically — ensuring every campaign feels authentic and delivers results.
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Brand & creator matchmaking
We align your brand with talent that fits visually, culturally, and strategically — ensuring every campaign feels authentic and delivers results.
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Campaign reporting & wrap
Track performance, gather insights, and close out campaigns with a full breakdown of deliverables, reach, engagement, and impact.
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Campaign reporting & wrap
Track performance, gather insights, and close out campaigns with a full breakdown of deliverables, reach, engagement, and impact.
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Campaign reporting & wrap
Track performance, gather insights, and close out campaigns with a full breakdown of deliverables, reach, engagement, and impact.
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Timeline & asset management
We keep your campaign moving smoothly — managing deadlines, file delivery, and approvals with speed, clarity, and zero chaos.
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Timeline & asset management
We keep your campaign moving smoothly — managing deadlines, file delivery, and approvals with speed, clarity, and zero chaos.
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Timeline & asset management
We keep your campaign moving smoothly — managing deadlines, file delivery, and approvals with speed, clarity, and zero chaos.
Our Circle of Culture-Shaping Partners
01
Fashion & Lifestyle Brands
Book creators who align with your brand and drive visibility across digital, print, and in-store campaigns.
01
Fashion & Lifestyle Brands
Book creators who align with your brand and drive visibility across digital, print, and in-store campaigns.
01
Fashion & Lifestyle Brands
Book creators who align with your brand and drive visibility across digital, print, and in-store campaigns.
02
Record Labels & Artists
Support artists with rollouts, bookings, and partnerships — from press to performance and everything betwee
02
Record Labels & Artists
Support artists with rollouts, bookings, and partnerships — from press to performance and everything betwee
02
Record Labels & Artists
Support artists with rollouts, bookings, and partnerships — from press to performance and everything betwee
03
Creative & Ad Agencies
Access ready-to-shoot talent with fast response times, casting support, and flexible campaign execution.
03
Creative & Ad Agencies
Access ready-to-shoot talent with fast response times, casting support, and flexible campaign execution.
03
Creative & Ad Agencies
Access ready-to-shoot talent with fast response times, casting support, and flexible campaign execution.
04
Beauty & Wellness Brands
Work with creators who bring credibility, engagement, and polished content across skincare and wellness.
04
Beauty & Wellness Brands
Work with creators who bring credibility, engagement, and polished content across skincare and wellness.
04
Beauty & Wellness Brands
Work with creators who bring credibility, engagement, and polished content across skincare and wellness.
05
Hospitality & Travel Brands
Promote destinations, hotels, and experiences with content that connects and drives global interest.
05
Hospitality & Travel Brands
Promote destinations, hotels, and experiences with content that connects and drives global interest.
05
Hospitality & Travel Brands
Promote destinations, hotels, and experiences with content that connects and drives global interest.
06
Media & Press Partners
Source artists and talent for editorials, interviews, and events — all handled with speed and clarity.
06
Media & Press Partners
Source artists and talent for editorials, interviews, and events — all handled with speed and clarity.
06
Media & Press Partners
Source artists and talent for editorials, interviews, and events — all handled with speed and clarity.
Where your campaigns show up… and stand out.
testimonials
Real words from real people we've collaborated with.
Real campaigns. Real results. Here’s what it’s like working with 22 IMPACT.
McLaren
Talent sourcing + event support
"22 IMPACT brought in creators who elevated the entire race day experience - not just faces in the crowd, but voices that truly belonged in the McLaren space."
Natalie O
VIP Communications
Tate McRae
Talent sourcing + event support
“Everything ran smoothly - creators were locked in, comms were tight, and the campaign rolled out exactly how we needed it to. Seamless from brief to post.”
Tom S
Artist Manager
StockX
Creator casting + campaign execution
“The content from 22 IMPACT’s creators didn’t just look good - it converted. The team was sharp, fast, and totally on-brand from start to finish.”
Jason L
Senior Brand Partnerships Manager
Costco
Creator-led family/lifestyle content
“The content felt human, polished, and on-message - and 22 IMPACT’s team handled every detail without a single delay.”
Raj D
Senior Brand Partnerships Manager
McLaren
Talent sourcing + event support
"22 IMPACT brought in creators who elevated the entire race day experience - not just faces in the crowd, but voices that truly belonged in the McLaren space."
Natalie O
VIP Communications
Tate McRae
Talent sourcing + event support
“Everything ran smoothly - creators were locked in, comms were tight, and the campaign rolled out exactly how we needed it to. Seamless from brief to post.”
Tom S
Artist Manager
StockX
Creator casting + campaign execution
“The content from 22 IMPACT’s creators didn’t just look good - it converted. The team was sharp, fast, and totally on-brand from start to finish.”
Jason L
Senior Brand Partnerships Manager
Costco
Creator-led family/lifestyle content
“The content felt human, polished, and on-message - and 22 IMPACT’s team handled every detail without a single delay.”
Raj D
Senior Brand Partnerships Manager
McLaren
Talent sourcing + event support
"22 IMPACT brought in creators who elevated the entire race day experience - not just faces in the crowd, but voices that truly belonged in the McLaren space."
Natalie O
VIP Communications
Tate McRae
Talent sourcing + event support
“Everything ran smoothly - creators were locked in, comms were tight, and the campaign rolled out exactly how we needed it to. Seamless from brief to post.”
Tom S
Artist Manager
StockX
Creator casting + campaign execution
“The content from 22 IMPACT’s creators didn’t just look good - it converted. The team was sharp, fast, and totally on-brand from start to finish.”
Jason L
Senior Brand Partnerships Manager
Costco
Creator-led family/lifestyle content
“The content felt human, polished, and on-message - and 22 IMPACT’s team handled every detail without a single delay.”
Raj D
Senior Brand Partnerships Manager
McLaren
Talent sourcing + event support
"22 IMPACT brought in creators who elevated the entire race day experience - not just faces in the crowd, but voices that truly belonged in the McLaren space."
Natalie O
VIP Communications
Tate McRae
Talent sourcing + event support
“Everything ran smoothly - creators were locked in, comms were tight, and the campaign rolled out exactly how we needed it to. Seamless from brief to post.”
Tom S
Artist Manager
StockX
Creator casting + campaign execution
“The content from 22 IMPACT’s creators didn’t just look good - it converted. The team was sharp, fast, and totally on-brand from start to finish.”
Jason L
Senior Brand Partnerships Manager
Costco
Creator-led family/lifestyle content
“The content felt human, polished, and on-message - and 22 IMPACT’s team handled every detail without a single delay.”
Raj D
Senior Brand Partnerships Manager
McLaren
Talent sourcing + event support
"22 IMPACT brought in creators who elevated the entire race day experience - not just faces in the crowd, but voices that truly belonged in the McLaren space."
Natalie O
VIP Communications
McLaren
Talent sourcing + event support
"22 IMPACT brought in creators who elevated the entire race day experience - not just faces in the crowd, but voices that truly belonged in the McLaren space."
Natalie O
VIP Communications
Tate McRae
Talent sourcing + event support
“Everything ran smoothly - creators were locked in, comms were tight, and the campaign rolled out exactly how we needed it to. Seamless from brief to post.”
Tom S
Artist Manager
Tate McRae
Talent sourcing + event support
“Everything ran smoothly - creators were locked in, comms were tight, and the campaign rolled out exactly how we needed it to. Seamless from brief to post.”
Tom S
Artist Manager
StockX
Creator casting + campaign execution
“The content from 22 IMPACT’s creators didn’t just look good - it converted. The team was sharp, fast, and totally on-brand from start to finish.”
Jason L
Senior Brand Partnerships Manager
StockX
Creator casting + campaign execution
“The content from 22 IMPACT’s creators didn’t just look good - it converted. The team was sharp, fast, and totally on-brand from start to finish.”
Jason L
Senior Brand Partnerships Manager
Costco
Creator-led family/lifestyle content
“The content felt human, polished, and on-message - and 22 IMPACT’s team handled every detail without a single delay.”
Raj D
Senior Brand Partnerships Manager
Costco
Creator-led family/lifestyle content
“The content felt human, polished, and on-message - and 22 IMPACT’s team handled every detail without a single delay.”
Raj D
Senior Brand Partnerships Manager
Ready to collaborate?
From one creator to full campaigns, we make it seamless.
We’ve helped hundreds of clients activate talent campaigns across fashion, music, and culture. Let’s make yours the next.
124 City Road, London, EC1V 2NX
Let us know what you need
Ready to collaborate?
From one creator to full campaigns, we make it seamless.
We’ve helped hundreds of clients activate talent campaigns across fashion, music, and culture. Let’s make yours the next.
124 City Road, London, EC1V 2NX
Let us know what you need
Ready to collaborate?
From one creator to full campaigns, we make it seamless.
We’ve helped hundreds of clients activate talent campaigns across fashion, music, and culture. Let’s make yours the next.
124 City Road, London, EC1V 2NX
Let us know what you need
From the journal
London, UK
Subscribe to our newsletter and stay in touch with us.
© 22 IMPACT LTD
London, UK
Subscribe to our newsletter and stay in touch with us.
© 22 IMPACT LTD
London, UK
Subscribe to our newsletter and stay in touch with us.
© 22 IMPACT LTD