Mercedes-AMG brought Mubi to Los Angeles for the global premiere of the next-generation GT 4-Door Coupe, staged at the Sixth Street Viaduct. 22 IMPACT secured his placement at the event and managed the Mercedes-AMG partnership throughout.

Before the reveal, Mubi shot across the city at golden hour, on the bridge beside a race-liveried AMG, along Sunset Boulevard, and up into the Hollywood Hills. Inside, the electric variant debuted in acid yellow against a blacked-out space, lit from above by a full production rig.

The car hit the stage at 1,153 horsepower and a 2.1-second 0-60. Brad Pitt, George Russell, and Kevin Hart were in the room. Blink-182 played. This was not a standard brand placement.