For the SS26 Capsule Collection, 22 IMPACT partnered with Giovannis to launch a contemporary street-luxury campaign in Paris. We secured Marroh for the project, negotiating usage rights, fees and extension terms while overseeing contracts and production logistics. As a repeat collaboration, the booking reflected sustained trust and strategic relationship management.

Shot against textured stone and natural greenery, the campaign merged European heritage backdrops with bold silhouettes and statement outerwear. The creative direction balanced masculinity and minimalism, allowing refined craftsmanship to sit confidently within a modern menswear narrative.

Activated across social media, paid advertising, website and the official lookbook, the rollout positioned Marroh as a key visual face of the capsule. The multi-channel exposure strengthened brand visibility and reinforced 22 IMPACT’s growing presence within the European luxury fashion space.