Models
Giovannis SS26
2026
Paris
Fashion
,
Campaign
For the SS26 Capsule Collection, 22 IMPACT partnered with Giovannis to launch a contemporary street-luxury campaign in Paris. We secured Marroh for the project, negotiating usage rights, fees and extension terms while overseeing contracts and production logistics. As a repeat collaboration, the booking reflected sustained trust and strategic relationship management.
Shot against textured stone and natural greenery, the campaign merged European heritage backdrops with bold silhouettes and statement outerwear. The creative direction balanced masculinity and minimalism, allowing refined craftsmanship to sit confidently within a modern menswear narrative.
Activated across social media, paid advertising, website and the official lookbook, the rollout positioned Marroh as a key visual face of the capsule. The multi-channel exposure strengthened brand visibility and reinforced 22 IMPACT’s growing presence within the European luxury fashion space.
For the SS26 Capsule Collection, 22 IMPACT partnered with Giovannis to launch a contemporary street-luxury campaign in Paris. We secured Marroh for the project, negotiating usage rights, fees and extension terms while overseeing contracts and production logistics. As a repeat collaboration, the booking reflected sustained trust and strategic relationship management.
Shot against textured stone and natural greenery, the campaign merged European heritage backdrops with bold silhouettes and statement outerwear. The creative direction balanced masculinity and minimalism, allowing refined craftsmanship to sit confidently within a modern menswear narrative.
Activated across social media, paid advertising, website and the official lookbook, the rollout positioned Marroh as a key visual face of the capsule. The multi-channel exposure strengthened brand visibility and reinforced 22 IMPACT’s growing presence within the European luxury fashion space.
For the SS26 Capsule Collection, 22 IMPACT partnered with Giovannis to launch a contemporary street-luxury campaign in Paris. We secured Marroh for the project, negotiating usage rights, fees and extension terms while overseeing contracts and production logistics. As a repeat collaboration, the booking reflected sustained trust and strategic relationship management.
Shot against textured stone and natural greenery, the campaign merged European heritage backdrops with bold silhouettes and statement outerwear. The creative direction balanced masculinity and minimalism, allowing refined craftsmanship to sit confidently within a modern menswear narrative.
Activated across social media, paid advertising, website and the official lookbook, the rollout positioned Marroh as a key visual face of the capsule. The multi-channel exposure strengthened brand visibility and reinforced 22 IMPACT’s growing presence within the European luxury fashion space.
“Marroh was such a great fit for the SS26 capsule. He naturally brought that mix of edge and polish, which worked so well with the Paris setting. Everything ran smoothly from start to finish, and the final visuals just felt elevated and really true to the brand.”
Jasmine Breakspear
Sr. Model Booker
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© 22 IMPACT LTD
London, UK
Subscribe to our newsletter and stay in touch with us.
© 22 IMPACT LTD
London, UK
Subscribe to our newsletter and stay in touch with us.
© 22 IMPACT LTD
