For the Winter 2025 Seasonal Product Launch, 22 IMPACT partnered with EYEAM to support a premium skincare campaign centred around luminous, skin-first beauty. Designed as a key commercial push, the campaign introduced new product releases through high-gloss studio visuals that elevated the brand’s digital presence during an important retail period.

We secured Lili-Mae as the featured model, managing negotiations, usage rights, fees, extension terms and contracts end to end. Our role focused on full talent representation and commercial alignment, ensuring a smooth process while protecting long-term positioning.

Shot in a controlled studio setting, the creative direction highlighted skin texture, glow and product finish, reinforcing EYEAM’s clean, modern and accessible luxury skincare aesthetic. Assets were rolled out across organic social, paid advertising and website hero imagery, driving strong visibility throughout the Winter launch.

This marked Lili-Mae’s second consecutive seasonal campaign with EYEAM, reflecting ongoing brand trust and demonstrating 22 IMPACT’s ability to build long-term partnerships within the beauty and skincare space.