MODEL casting for standard-setting productions.
Discover our models, scouted internationally and professionally managed, featured in some of the most compelling campaigns from London to New York.
Discover our models, scouted internationally and professionally managed, featured in some of the most compelling campaigns from London to New York.
Internationally Scouted. Professionally Managed.
about us
Campaigns Built on Professionalism, Delivered with Attitude.
Because great campaigns deserve serving face, better attitudes, and models who actually show up on time.
At 22 IMPACT, we don’t just book talent - we build it. Our models are diverse, experienced, and ready to bring your vision to life. Whether it’s a brand launch, global campaign or content shoot, we’re here to support you from first brief to final image.
Because great campaigns deserve serving face, better attitudes, and models who actually show up on time.
At 22 IMPACT, we don’t just book talent - we build it. Our models are diverse, experienced, and ready to bring your vision to life. Whether it’s a brand launch, global campaign or content shoot, we’re here to support you from first brief to final image.
Because great campaigns deserve serving face, better attitudes, and models who actually show up on time.
At 22 IMPACT, we don’t just book talent - we build it. Our models are diverse, experienced, and ready to bring your vision to life. Whether it’s a brand launch, global campaign or content shoot, we’re here to support you from first brief to final image.
CREATORS DESERVE REAL SUPPORT, FAIR DEALS, AND A TEAM THAT ACTUALLY SHOWS UP.
We look out for your time, your energy, and your boundaries. From brief to post, you’re never left guessing.
CREATORS DESERVE REAL SUPPORT, FAIR DEALS, AND A TEAM THAT ACTUALLY SHOWS UP.
We look out for your time, your energy, and your boundaries. From brief to post, you’re never left guessing.
CREATORS DESERVE REAL SUPPORT, FAIR DEALS, AND A TEAM THAT ACTUALLY SHOWS UP.
We look out for your time, your energy, and your boundaries. From brief to post, you’re never left guessing.
COMMUNICATION THAT ACTUALLY HAPPENS
You’ll never be chasing us. We keep things clear, honest, and fast — from pitching to payment.
COMMUNICATION THAT ACTUALLY HAPPENS
You’ll never be chasing us. We keep things clear, honest, and fast — from pitching to payment.
COMMUNICATION THAT ACTUALLY HAPPENS
You’ll never be chasing us. We keep things clear, honest, and fast — from pitching to payment.
The Agency Your Art Director Will Thank You For.
We rep models who turn heads and show up. From castings to campaigns, our team keeps things sharp, smooth, and totally stress-free.
The Agency Your Art Director Will Thank You For.
We rep models who turn heads and show up. From castings to campaigns, our team keeps things sharp, smooth, and totally stress-free.
The Agency Your Art Director Will Thank You For.
We rep models who turn heads and show up. From castings to campaigns, our team keeps things sharp, smooth, and totally stress-free.
trusted by thousands
Our numbers speak for themselves
Our numbers speak for themselves
Campaigns our models have booked in the last 12 months
brand campaigns booked for our
creators in the last 12 months
Hours is the average turnaround time for curated model packages
Countries our models have worked
in this year alone
Of clients book with us again for their next shoot
of creators we manage land paid
work within their first 90 days
WHY choose us?
Because casting shouldn’t feel corporate.
01.
TALENT-FIRST MODEL CARE
We make sure our models are prepped, professional, and a joy to have on set - because good energy matters as much as good looks!
02.
Whole-Person Approach
You won’t get a 100-page deck. You’ll get a sharp, considered shortlist that actually fits your brief - fast.
03.
Real People, Real Communication
You’ll never chase us down. From casting to wrap, we stay on it - quick replies, clear details, and no last-minute stress.
Service
Our Comprehensive Services for Brands and Talent
At 22 IMPACT, we build careers, not just deals. We support creators at every stage—from brand partnerships and creative strategy to scaling your platforms and budgets. We’ve got your back.
Campaign Casting
We help you find the perfect model for your campaign. Whether you're looking for a fresh face or an experienced talent, we ensure the right fit to elevate your brand’s message and appeal.
Campaign Casting
We help you find the perfect model for your campaign. Whether you're looking for a fresh face or an experienced talent, we ensure the right fit to elevate your brand’s message and appeal.
Campaign Casting
We help you find the perfect model for your campaign. Whether you're looking for a fresh face or an experienced talent, we ensure the right fit to elevate your brand’s message and appeal.
On-Set Coordination
From logistics to managing talent on the day of the shoot, our on-set coordination ensures everything runs smoothly. We take care of the details so you can focus on creative execution, guaranteeing a seamless experience for everyone involved.
On-Set Coordination
From logistics to managing talent on the day of the shoot, our on-set coordination ensures everything runs smoothly. We take care of the details so you can focus on creative execution, guaranteeing a seamless experience for everyone involved.
On-Set Coordination
From logistics to managing talent on the day of the shoot, our on-set coordination ensures everything runs smoothly. We take care of the details so you can focus on creative execution, guaranteeing a seamless experience for everyone involved.
Model Management
We offer more than just talent – we nurture and manage the careers of models. From building their portfolios to guiding their professional growth, we provide the support they need to succeed in the industry long-term.
Model Management
We offer more than just talent – we nurture and manage the careers of models. From building their portfolios to guiding their professional growth, we provide the support they need to succeed in the industry long-term.
Model Management
We offer more than just talent – we nurture and manage the careers of models. From building their portfolios to guiding their professional growth, we provide the support they need to succeed in the industry long-term.
Brand Partnerships
We facilitate strong, lasting partnerships between your brand and top talent. Whether you're seeking a long-term collaboration or a one-off campaign, we ensure that both sides benefit from a mutually rewarding relationship.
Brand Partnerships
We facilitate strong, lasting partnerships between your brand and top talent. Whether you're seeking a long-term collaboration or a one-off campaign, we ensure that both sides benefit from a mutually rewarding relationship.
Brand Partnerships
We facilitate strong, lasting partnerships between your brand and top talent. Whether you're seeking a long-term collaboration or a one-off campaign, we ensure that both sides benefit from a mutually rewarding relationship.
Development
We don’t just book models; we help them develop. From training and mentoring to offering industry insights, our development services are designed to help talent grow professionally and stay ahead in an ever-evolving market.
Development
We don’t just book models; we help them develop. From training and mentoring to offering industry insights, our development services are designed to help talent grow professionally and stay ahead in an ever-evolving market.
Development
We don’t just book models; we help them develop. From training and mentoring to offering industry insights, our development services are designed to help talent grow professionally and stay ahead in an ever-evolving market.
Driving Success for 140+ Brands Across Major Launches and Features.
Driving Success for 140+ Brands Across Major Launches and Features.
process
Your Next Standout Campaign Starts Here
We’ve made casting easy and flexible to fit your needs. Whether you're on a tight timeline, working with a specific budget, launching something new, or just need fresh faces, we’ve got you covered.
01
REACH OUT
Share your brief, timeline and vision. If any particular models caught your eye, let us know!
01
REACH OUT
Share your brief, timeline and vision. If any particular models caught your eye, let us know!
01
REACH OUT
Share your brief, timeline and vision. If any particular models caught your eye, let us know!
02
CURATED PACKAGE
Get a tailored package of models that are available & fit your brief in under 24 hours
02
CURATED PACKAGE
Get a tailored package of models that are available & fit your brief in under 24 hours
02
CURATED PACKAGE
Get a tailored package of models that are available & fit your brief in under 24 hours
03
FINISH
We handle all logistics so that our models can show up prepared with no surprises
03
FINISH
We handle all logistics so that our models can show up prepared with no surprises
03
FINISH
We handle all logistics so that our models can show up prepared with no surprises
START CASTING REQUEST
Let’s find the right face for your next shoot.
Whether you’re casting for a lookbook, campaign, or content shoot, we’ll match you with the models that fit - fast. Fill out the form and our team will be in touch shortly with curated options.
124 City Road, London, EC1V 2NX
Let us know what you need
START CASTING REQUEST
Let’s find the right face for your next shoot.
Whether you’re casting for a lookbook, campaign, or content shoot, we’ll match you with the models that fit - fast. Fill out the form and our team will be in touch shortly with curated options.
124 City Road, London, EC1V 2NX
Let us know what you need
START CASTING REQUEST
Let’s find the right face for your next shoot.
Whether you’re casting for a lookbook, campaign, or content shoot, we’ll match you with the models that fit - fast. Fill out the form and our team will be in touch shortly with curated options.
124 City Road, London, EC1V 2NX
Let us know what you need
testimonials
Real words from real people we've collaborated with.
"Rabbi was down to hike through the mud and still got awesome shots and stayed professional"
Brian K
Art Director, North Face
"Rabbi was down to hike through the mud and still got awesome shots and stayed professional"
Brian K
Art Director, North Face
"Lili-Mae just got it, no need for me to direct or stress and the team nailed it."
Lousie A
Creative Producer, END.
"Lili-Mae just got it, no need for me to direct or stress and the team nailed it."
Lousie A
Creative Producer, END.
"All of 22 IMPACT's models are experienced, well-mannered and bring great energy to shoots "
Sham S
Creative Producer, Dr Martens
"All of 22 IMPACT's models are experienced, well-mannered and bring great energy to shoots "
Sham S
Creative Producer, Dr Martens
"Working for Vogue isn't easy but Rabbi did an incredible job on a very long shoot"
Brisa C
Production, VOGUE
"Working for Vogue isn't easy but Rabbi did an incredible job on a very long shoot"
Brisa C
Production, VOGUE
"We’ve worked with 22 IMPACT on three shoots and their models are always fab."
Roxy M.
Creative Producer, Eyeam
"We’ve worked with 22 IMPACT on three shoots and their models are always fab."
Roxy M.
Creative Producer, Eyeam
"Needed to find a specific model within 48 hours, 22 IMPACT got it done!"
Vladan S.
Creative Producer, MOONBASE
"Needed to find a specific model within 48 hours, 22 IMPACT got it done!"
Vladan S.
Creative Producer, MOONBASE
Frequently asked questions
Still have questions?
How do I book a model through 22 IMPACT?
Booking a model with 22 IMPACT is straightforward. Simply contact us with your shoot / campaign details (brief, dates, location, etc.), and our bookers will recommend models that suits best. You choose your preferred model from the options, and we handle the rest - coordinating availability, briefing the model, and ensuring everything runs smoothly.
The cost of hiring a model can vary greatly depending on the assignment scope, location, and the model’s experience. Rates typically start around £200 per half day for basic projects and can rise to thousands of pounds for high-profile or extended campaigns. We’ll discuss your project requirements and negotiate a transparent fee upfront, so you know exactly what you’ll pay for the model’s time and usage. Remember, this fee also covers the agency’s services in managing the booking
What details do I need to provide for a model booking?
How far in advance should I book, and can you handle last-minute requests?
Do you offer casting support or help with selecting models?
What platforms do you work across?
Do you work with creators outside the UK?
How long does it take to start booking paid work?
Can I still work with brands on my own?
What makes 22 IMPACT different from other agencies?
How do I book a model through 22 IMPACT?
Booking a model with 22 IMPACT is straightforward. Simply contact us with your shoot / campaign details (brief, dates, location, etc.), and our bookers will recommend models that suits best. You choose your preferred model from the options, and we handle the rest - coordinating availability, briefing the model, and ensuring everything runs smoothly.
The cost of hiring a model can vary greatly depending on the assignment scope, location, and the model’s experience. Rates typically start around £200 per half day for basic projects and can rise to thousands of pounds for high-profile or extended campaigns. We’ll discuss your project requirements and negotiate a transparent fee upfront, so you know exactly what you’ll pay for the model’s time and usage. Remember, this fee also covers the agency’s services in managing the booking
What details do I need to provide for a model booking?
How far in advance should I book, and can you handle last-minute requests?
Do you offer casting support or help with selecting models?
What platforms do you work across?
Do you work with creators outside the UK?
How long does it take to start booking paid work?
Can I still work with brands on my own?
What makes 22 IMPACT different from other agencies?
How do I book a model through 22 IMPACT?
Booking a model with 22 IMPACT is straightforward. Simply contact us with your shoot / campaign details (brief, dates, location, etc.), and our bookers will recommend models that suits best. You choose your preferred model from the options, and we handle the rest - coordinating availability, briefing the model, and ensuring everything runs smoothly.
The cost of hiring a model can vary greatly depending on the assignment scope, location, and the model’s experience. Rates typically start around £200 per half day for basic projects and can rise to thousands of pounds for high-profile or extended campaigns. We’ll discuss your project requirements and negotiate a transparent fee upfront, so you know exactly what you’ll pay for the model’s time and usage. Remember, this fee also covers the agency’s services in managing the booking
What details do I need to provide for a model booking?
How far in advance should I book, and can you handle last-minute requests?
Do you offer casting support or help with selecting models?
What platforms do you work across?
Do you work with creators outside the UK?
How long does it take to start booking paid work?
Can I still work with brands on my own?
What makes 22 IMPACT different from other agencies?
From the journal
London, UK
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© 22 IMPACT LTD
London, UK
Subscribe to our newsletter and stay in touch with us.
© 22 IMPACT LTD
London, UK
Subscribe to our newsletter and stay in touch with us.
© 22 IMPACT LTD