STORY-LED PRESS FOR MUSIC THAT DESERVES TO BE HEARD
Secured coverage FOR ARTISTS in
about us
BUILT FOR PRESS, NOT JUST PLAYS.
At 22 IMPACT, we help artists turn releases into real moments. From story and positioning to targeted outreach and coverage, our PR is tailored to your sound and built to last.
FROM ROLLOUT TO COVERAGE: PR FOR ARTISTS & LABELS
01.
For labels & marketing teams
We build campaigns that speak to press, not just playlists - fast-moving, artist-aligned, and always ready to scale.
02.
For editors & publicists
We bring you artists with something to say - media-trained, collaborative, and ready to show up with substance.
03.
For artist managers & teams
We co-create press strategies, handle the heavy lifting, and ensure your artist is positioned exactly where they need to be.
trusted by thousands
PR that lands. A team that actually listens.
22 IMPACT works with artists, managers, and labels to craft campaigns that cut through the noise. From first pitch to final placement, we keep things smart, personal, and press-ready.
Everything you need, all in one team
Press pitching & media outreach
We secure coverage in top music, fashion, and culture publications - from premiere placements to full feature stories. No spam blasts - just strategic pitching.
Playlist pitching (DSP strategy)
Radio pitching & session placement
Press release & bio writing
Assets & media kit builds
Event coverage & guestlist curation
Live moments & event coverage
Who works with us?
Where your music shows up…
and gets noticed
From DSPs and digital mags to interviews and social moments, we place artists on the platforms that matter — building visibility with purpose.
Editorial Partner
Notion
Slick, stylish, youth-led. Great for artists who look as good as they sound.
Editorial Partner
Dazed
Art school cool. Loves a boundary-pusher with brains.
Editorial Partner
NME
Loud, legacy, guitar or glitch. Big on the music and the message.
Editorial Partner
i-D
Offbeat and on point. For artists who turn heads and say something.
Where We Pitch
Streaming
Pitching to all DSP's including Spotify, Apple Music, and Amazon Music to secure placements across editorial and algorithmic playlists.
Where We Pitch
Press & Editorial
Strategic features, interviews, premieres, and profiles across music, fashion, and culture publications.
Where We Pitch
Radio & Audio
We handle radio pitching for interviews, spins, and sessions — BBC Radio, Apple Music 1, Rinse, and more.
Where We Pitch
Social Moments
Coordinated content rollouts on IG, TikTok, Threads & Twitter to amplify your press with personality and shareability.
READY FOR YOUR NEXT ROLLOUT TO MAKE NOISE?
From breakout acts to rising icons, we’ve helped artists shape narratives, land real press, and grow visibility that actually lasts.Whether you’re building independently or backed by a label, we help you move with purpose.
BOOK A FREE CONSULTATION
ARTIST NEWS & INDUSTRY INSIGHT
Where we share the releases, stories, and press moments shaping our world, from artist spotlights to PR insights and rollout notes.
