STORY-LED PRESS FOR MUSIC THAT DESERVES TO BE HEARD
From independent EP rollouts to global press campaigns - we help artists get seen, heard, and taken seriously.Whether you’re launching your debut single or amplifying your second project, our PR approach is tailored, intentional, and always aligned with your sound and story.
From independent EP rollouts to global press campaigns - we help artists get seen, heard, and taken seriously.Whether you’re launching your debut single or amplifying your second project, our PR approach is tailored, intentional, and always aligned with your sound and story.
Secured coverage in Complex, HYPEBEAST, Notion, Rolling Stone
about us
BUILT FOR IMPACT, NOT JUST IMPRESSIONS.
At 22 IMPACT, we build careers, not just deals. We support creators at every stage—from brand partnerships and creative strategy to scaling your platforms and budgets. We’ve got your back.
Press-ready artists.
Every campaign we run is aligned, thoughtful, and built to serve the music, not distract from it — from grassroots rollouts to global premieres.
Press-ready artists.
Every campaign we run is aligned, thoughtful, and built to serve the music, not distract from it — from grassroots rollouts to global premieres.
Press-ready artists.
Every campaign we run is aligned, thoughtful, and built to serve the music, not distract from it — from grassroots rollouts to global premieres.
Getting coverage shouldn’t mean getting overwhelmed.
Getting coverage shouldn’t mean getting overwhelmed.
Getting coverage shouldn’t mean getting overwhelmed.
Built on relationships - not cold pitches.
We’ve built lasting trust with editors and media teams, so your story lands with the right people.When we reach out, it’s to someone who already knows what we’re about.
Built on relationships - not cold pitches.
We’ve built lasting trust with editors and media teams, so your story lands with the right people.When we reach out, it’s to someone who already knows what we’re about.
Built on relationships - not cold pitches.
We’ve built lasting trust with editors and media teams, so your story lands with the right people.When we reach out, it’s to someone who already knows what we’re about.
Responsive, not reactive.
Fast replies, clear comms, and no ghosting — just real support when the pressure’s on.
Responsive, not reactive.
Fast replies, clear comms, and no ghosting — just real support when the pressure’s on.
Responsive, not reactive.
Fast replies, clear comms, and no ghosting — just real support when the pressure’s on.
Story-first. Not style-for-hire.
We don’t just pitch what’s hot - we shape stories with depth. Our press work is built around your identity, not the algorithm.
Story-first. Not style-for-hire.
We don’t just pitch what’s hot - we shape stories with depth. Our press work is built around your identity, not the algorithm.
Story-first. Not style-for-hire.
We don’t just pitch what’s hot - we shape stories with depth. Our press work is built around your identity, not the algorithm.
82+ ARTISTS SUPPORTED ACROSS ROLLOUTS & INTERVIEWS.
82+ ARTISTS SUPPORTED ACROSS ROLLOUTS & INTERVIEWS.
Real Results, Real Relationships: Impactful Campaigns for Artists & Labels
01.
For labels & marketing teams
We build campaigns that speak to press, not just playlists - fast-moving, artist-aligned, and always ready to scale.
02.
For editors & publicists
We bring you artists with something to say — media-trained, collaborative, and ready to show up with substance.
03.
For artist managers & teams
We co-create press strategies, handle the heavy lifting, and ensure your artist is positioned exactly where they need to be.
trusted by thousands
Our numbers speak for themselves
Our numbers speak for themselves
Press campaigns delivered for artists
brand campaigns booked for our
creators in the last 12 months
Of artists land multi-outlet coverage
Of artists land multi-outlet coverage
PR that lands. A team that actually listens.
22 IMPACT works with artists, managers, and labels to craft campaigns that cut through the noise. From first pitch to final placement, we keep things smart, personal, and press-ready.
For labels & marketing teams
We build campaigns that speak to press, not just playlists - fast-moving, artist-aligned, and always ready to scale.
For labels & marketing teams
We build campaigns that speak to press, not just playlists - fast-moving, artist-aligned, and always ready to scale.
For labels & marketing teams
We build campaigns that speak to press, not just playlists - fast-moving, artist-aligned, and always ready to scale.
For editors & publicists
We bring you artists with something to say — media-trained, collaborative, and ready to show up with substance.
For editors & publicists
We bring you artists with something to say — media-trained, collaborative, and ready to show up with substance.
For editors & publicists
We bring you artists with something to say — media-trained, collaborative, and ready to show up with substance.
For artist managers & teams
We co-create press strategies, handle the heavy lifting, and ensure your artist is positioned exactly where they need to be.
For artist managers & teams
We co-create press strategies, handle the heavy lifting, and ensure your artist is positioned exactly where they need to be.
For artist managers & teams
We co-create press strategies, handle the heavy lifting, and ensure your artist is positioned exactly where they need to be.
Everything you need, all in one agency.
Press pitching & media outreach
We secure coverage in top music, fashion, and culture publications - from premiere placements to full feature stories. No spam blasts — just strategic pitching.
Playlist pitching (DSP strategy)
Radio pitching & session placement
Press release & bio writing
Event press & red carpet coverage
Press pitching & media outreach
We secure coverage in top music, fashion, and culture publications - from premiere placements to full feature stories. No spam blasts — just strategic pitching.
Playlist pitching (DSP strategy)
Radio pitching & session placement
Press release & bio writing
Event press & red carpet coverage
Press pitching & media outreach
We secure coverage in top music, fashion, and culture publications - from premiere placements to full feature stories. No spam blasts — just strategic pitching.
Playlist pitching (DSP strategy)
Radio pitching & session placement
Press release & bio writing
Event press & red carpet coverage
Who works with us?
Labels & Artists
We lead press for rollouts, features, and campaigns — from underground heat to global visibility.
Managers & Artist Teams
Plug us in to handle press, strategy, and placement — we co-manage, consult, and scale without adding chaos.
Music Media & Editorial
Need artists for interviews, quotes, or coverage? We connect you with talent worth printing — and handle everything smoothly.
Playlist & Radio Curators
We deliver ready-to-pitch music with clean metadata, great artwork, and artists who can show up for a session.
Event & Festival Teams
From red carpets to pop-ups, we handle artist PR before, during, and after — from press blasts to photo placement.
Brands & Cultural Partners
Want to work with credible talent in music? We match you with artists who bring real story, not surface-level hype.
Labels & Artists
We lead press for rollouts, features, and campaigns — from underground heat to global visibility.
Managers & Artist Teams
Plug us in to handle press, strategy, and placement — we co-manage, consult, and scale without adding chaos.
Music Media & Editorial
Need artists for interviews, quotes, or coverage? We connect you with talent worth printing — and handle everything smoothly.
Playlist & Radio Curators
We deliver ready-to-pitch music with clean metadata, great artwork, and artists who can show up for a session.
Event & Festival Teams
From red carpets to pop-ups, we handle artist PR before, during, and after — from press blasts to photo placement.
Brands & Cultural Partners
Want to work with credible talent in music? We match you with artists who bring real story, not surface-level hype.
Labels & Artists
We lead press for rollouts, features, and campaigns — from underground heat to global visibility.
Managers & Artist Teams
Plug us in to handle press, strategy, and placement — we co-manage, consult, and scale without adding chaos.
Music Media & Editorial
Need artists for interviews, quotes, or coverage? We connect you with talent worth printing — and handle everything smoothly.
Playlist & Radio Curators
We deliver ready-to-pitch music with clean metadata, great artwork, and artists who can show up for a session.
Event & Festival Teams
From red carpets to pop-ups, we handle artist PR before, during, and after — from press blasts to photo placement.
Brands & Cultural Partners
Want to work with credible talent in music? We match you with artists who bring real story, not surface-level hype.
Labels & Artists
We lead press for rollouts, features, and campaigns — from underground heat to global visibility.
Managers & Artist Teams
Plug us in to handle press, strategy, and placement — we co-manage, consult, and scale without adding chaos.
Music Media & Editorial
Need artists for interviews, quotes, or coverage? We connect you with talent worth printing — and handle everything smoothly.
Playlist & Radio Curators
We deliver ready-to-pitch music with clean metadata, great artwork, and artists who can show up for a session.
Event & Festival Teams
From red carpets to pop-ups, we handle artist PR before, during, and after — from press blasts to photo placement.
Brands & Cultural Partners
Want to work with credible talent in music? We match you with artists who bring real story, not surface-level hype.
Labels & Artists
We lead press for rollouts, features, and campaigns — from underground heat to global visibility.
Managers & Artist Teams
Plug us in to handle press, strategy, and placement — we co-manage, consult, and scale without adding chaos.
Music Media & Editorial
Need artists for interviews, quotes, or coverage? We connect you with talent worth printing — and handle everything smoothly.
Playlist & Radio Curators
We deliver ready-to-pitch music with clean metadata, great artwork, and artists who can show up for a session.
Event & Festival Teams
From red carpets to pop-ups, we handle artist PR before, during, and after — from press blasts to photo placement.
Brands & Cultural Partners
Want to work with credible talent in music? We match you with artists who bring real story, not surface-level hype.
Labels & Artists
We lead press for rollouts, features, and campaigns — from underground heat to global visibility.
Managers & Artist Teams
Plug us in to handle press, strategy, and placement — we co-manage, consult, and scale without adding chaos.
Music Media & Editorial
Need artists for interviews, quotes, or coverage? We connect you with talent worth printing — and handle everything smoothly.
Playlist & Radio Curators
We deliver ready-to-pitch music with clean metadata, great artwork, and artists who can show up for a session.
Event & Festival Teams
From red carpets to pop-ups, we handle artist PR before, during, and after — from press blasts to photo placement.
Brands & Cultural Partners
Want to work with credible talent in music? We match you with artists who bring real story, not surface-level hype.
Labels & Artists
We lead press for rollouts, features, and campaigns — from underground heat to global visibility.
Managers & Artist Teams
Plug us in to handle press, strategy, and placement — we co-manage, consult, and scale without adding chaos.
Music Media & Editorial
Need artists for interviews, quotes, or coverage? We connect you with talent worth printing — and handle everything smoothly.
Playlist & Radio Curators
We deliver ready-to-pitch music with clean metadata, great artwork, and artists who can show up for a session.
Event & Festival Teams
From red carpets to pop-ups, we handle artist PR before, during, and after — from press blasts to photo placement.
Brands & Cultural Partners
Want to work with credible talent in music? We match you with artists who bring real story, not surface-level hype.
Labels & Artists
We lead press for rollouts, features, and campaigns — from underground heat to global visibility.
Managers & Artist Teams
Plug us in to handle press, strategy, and placement — we co-manage, consult, and scale without adding chaos.
Music Media & Editorial
Need artists for interviews, quotes, or coverage? We connect you with talent worth printing — and handle everything smoothly.
Playlist & Radio Curators
We deliver ready-to-pitch music with clean metadata, great artwork, and artists who can show up for a session.
Event & Festival Teams
From red carpets to pop-ups, we handle artist PR before, during, and after — from press blasts to photo placement.
Brands & Cultural Partners
Want to work with credible talent in music? We match you with artists who bring real story, not surface-level hype.
Labels & Artists
We lead press for rollouts, features, and campaigns — from underground heat to global visibility.
Managers & Artist Teams
Plug us in to handle press, strategy, and placement — we co-manage, consult, and scale without adding chaos.
Music Media & Editorial
Need artists for interviews, quotes, or coverage? We connect you with talent worth printing — and handle everything smoothly.
Playlist & Radio Curators
We deliver ready-to-pitch music with clean metadata, great artwork, and artists who can show up for a session.
Event & Festival Teams
From red carpets to pop-ups, we handle artist PR before, during, and after — from press blasts to photo placement.
Brands & Cultural Partners
Want to work with credible talent in music? We match you with artists who bring real story, not surface-level hype.
Labels & Artists
We lead press for rollouts, features, and campaigns — from underground heat to global visibility.
Managers & Artist Teams
Plug us in to handle press, strategy, and placement — we co-manage, consult, and scale without adding chaos.
Music Media & Editorial
Need artists for interviews, quotes, or coverage? We connect you with talent worth printing — and handle everything smoothly.
Playlist & Radio Curators
We deliver ready-to-pitch music with clean metadata, great artwork, and artists who can show up for a session.
Event & Festival Teams
From red carpets to pop-ups, we handle artist PR before, during, and after — from press blasts to photo placement.
Brands & Cultural Partners
Want to work with credible talent in music? We match you with artists who bring real story, not surface-level hype.
Labels & Artists
We lead press for rollouts, features, and campaigns — from underground heat to global visibility.
Managers & Artist Teams
Plug us in to handle press, strategy, and placement — we co-manage, consult, and scale without adding chaos.
Music Media & Editorial
Need artists for interviews, quotes, or coverage? We connect you with talent worth printing — and handle everything smoothly.
Playlist & Radio Curators
We deliver ready-to-pitch music with clean metadata, great artwork, and artists who can show up for a session.
Event & Festival Teams
From red carpets to pop-ups, we handle artist PR before, during, and after — from press blasts to photo placement.
Brands & Cultural Partners
Want to work with credible talent in music? We match you with artists who bring real story, not surface-level hype.
Labels & Artists
We lead press for rollouts, features, and campaigns — from underground heat to global visibility.
Managers & Artist Teams
Plug us in to handle press, strategy, and placement — we co-manage, consult, and scale without adding chaos.
Music Media & Editorial
Need artists for interviews, quotes, or coverage? We connect you with talent worth printing — and handle everything smoothly.
Playlist & Radio Curators
We deliver ready-to-pitch music with clean metadata, great artwork, and artists who can show up for a session.
Event & Festival Teams
From red carpets to pop-ups, we handle artist PR before, during, and after — from press blasts to photo placement.
Brands & Cultural Partners
Want to work with credible talent in music? We match you with artists who bring real story, not surface-level hype.
Where your music shows up -
and gets noticed.
From DSPs and digital mags to interviews and social moments, we place artists on the platforms that matter — building visibility with purpose.
Editorial Partner
Notion
Slick, stylish, youth-led. Great for artists who look as good as they sound.
Editorial Partner
Notion
Slick, stylish, youth-led. Great for artists who look as good as they sound.
Editorial Partner
Dazed
Art school cool. Loves a boundary-pusher with brains.
Editorial Partner
Dazed
Art school cool. Loves a boundary-pusher with brains.
Editorial Partner
NME
Loud, legacy, guitar or glitch. Big on the music and the message.
Editorial Partner
NME
Loud, legacy, guitar or glitch. Big on the music and the message.
Editorial Partner
i-D
Offbeat and on point. For artists who turn heads and say something.
Editorial Partner
i-D
Offbeat and on point. For artists who turn heads and say something.
Where We Pitch
Streaming
Pitching to all DSP's including Spotify, Apple Music, and Amazon Music to secure placements across editorial and algorithmic playlists.
Where We Pitch
Streaming
Pitching to all DSP's including Spotify, Apple Music, and Amazon Music to secure placements across editorial and algorithmic playlists.
Where We Pitch
Press & Editorial
Strategic features, interviews, premieres, and profiles across music, fashion, and culture publications.
Where We Pitch
Press & Editorial
Strategic features, interviews, premieres, and profiles across music, fashion, and culture publications.
Where We Pitch
Radio & Audio
We handle radio pitching for interviews, spins, and sessions — BBC Radio, Apple Music 1, Rinse, and more.
Where We Pitch
Radio & Audio
We handle radio pitching for interviews, spins, and sessions — BBC Radio, Apple Music 1, Rinse, and more.
Where We Pitch
Social Moments
Coordinated content rollouts on IG, TikTok, Threads & Twitter to amplify your press with personality and shareability.
Where We Pitch
Social Moments
Coordinated content rollouts on IG, TikTok, Threads & Twitter to amplify your press with personality and shareability.
CASTING NOTES & INDUSTRY INSIGHT
Where we share the faces, features, and ideas shaping our world - from model spotlights to industry thoughts.
JOIN THE ARTISTS MAKING REAL NOISE WITH 22 IMPACT.
From breakout acts to rising icons, we’ve helped artists shape narratives, land real press, and grow visibility that actually lasts.Whether you’re building independently or backed by a label, we help you move with purpose.
124 City Road, London, EC1V 2NX
Let us know what you need
London, UK
Subscribe to our newsletter and stay in touch with us.
© 22 IMPACT LTD
London, UK
Subscribe to our newsletter and stay in touch with us.
© 22 IMPACT LTD
London, UK
Subscribe to our newsletter and stay in touch with us.
© 22 IMPACT LTD