STORY-LED PRESS FOR MUSIC THAT DESERVES TO BE HEARD
From independent rollouts to global campaigns, we help artists get seen, heard, and taken seriously. Whether it’s your debut single or your next project, our PR is tailored to your sound and story.
From independent rollouts to global campaigns, we help artists get seen, heard, and taken seriously. Whether it’s your debut single or your next project, our PR is tailored to your sound and story.
Secured coverage FOR ARTISTS in
about us
BUILT FOR PRESS, NOT JUST PLAYS.
At 22 IMPACT, we help artists turn releases into real moments. From story and positioning to targeted outreach and coverage, our PR is tailored to your sound and built to last.
PRESS-READY ROLLOUTS
Strategy, assets, and a clear plan so your release lands properly, not just quietly drops.
PRESS-READY ROLLOUTS
Strategy, assets, and a clear plan so your release lands properly, not just quietly drops.
PRESS-READY ROLLOUTS
Strategy, assets, and a clear plan so your release lands properly, not just quietly drops.
CALM PR, CLEAR PROCESS.
No chaos. We keep comms simple, timelines tight, and next steps obvious from day one.
CALM PR, CLEAR PROCESS.
No chaos. We keep comms simple, timelines tight, and next steps obvious from day one.
CALM PR, CLEAR PROCESS.
No chaos. We keep comms simple, timelines tight, and next steps obvious from day one.
RELATIONSHIPS, NOT MASS EMAILS.
Targeted pitching to editors and tastemakers who actually cover your lane and your sound.
RELATIONSHIPS, NOT MASS EMAILS.
Targeted pitching to editors and tastemakers who actually cover your lane and your sound.
RELATIONSHIPS, NOT MASS EMAILS.
Targeted pitching to editors and tastemakers who actually cover your lane and your sound.
ON IT WHEN IT COUNTS.
Fast replies, clear updates, and real support when deadlines shift or pressure’s on.
ON IT WHEN IT COUNTS.
Fast replies, clear updates, and real support when deadlines shift or pressure’s on.
ON IT WHEN IT COUNTS.
Fast replies, clear updates, and real support when deadlines shift or pressure’s on.
STORY FIRST. ALWAYS.
We shape the narrative around your identity and music, so coverage feels true and lasting.
STORY FIRST. ALWAYS.
We shape the narrative around your identity and music, so coverage feels true and lasting.
STORY FIRST. ALWAYS.
We shape the narrative around your identity and music, so coverage feels true and lasting.
82+ ARTISTS SUPPORTED ACROSS ROLLOUTS, PREMIERES, AND INTERVIEWS.
82+ ARTISTS SUPPORTED ACROSS ROLLOUTS, PREMIERES, AND INTERVIEWS.
FROM ROLLOUT TO COVERAGE: PR FOR ARTISTS & LABELS
01.
For labels & marketing teams
We build campaigns that speak to press, not just playlists - fast-moving, artist-aligned, and always ready to scale.
02.
For editors & publicists
We bring you artists with something to say - media-trained, collaborative, and ready to show up with substance.
03.
For artist managers & teams
We co-create press strategies, handle the heavy lifting, and ensure your artist is positioned exactly where they need to be.
trusted by thousands
Our numbers speak for themselves
Our numbers speak for themselves
Press campaigns delivered for artists
brand campaigns booked for our
creators in the last 12 months
Of artists land multi-outlet coverage
Of artists land multi-outlet coverage
PR that lands. A team that actually listens.
22 IMPACT works with artists, managers, and labels to craft campaigns that cut through the noise. From first pitch to final placement, we keep things smart, personal, and press-ready.
RELEASE STRATEGY + TIMING
We map the rollout properly: angles, targets, assets, and timing so your release lands with momentum, not noise.
RELEASE STRATEGY + TIMING
We map the rollout properly: angles, targets, assets, and timing so your release lands with momentum, not noise.
RELEASE STRATEGY + TIMING
We map the rollout properly: angles, targets, assets, and timing so your release lands with momentum, not noise.
PREMIERES + INTERVIEWS
We secure the right outlets for premieres and features, then prep you so interviews feel natural and on message.
PREMIERES + INTERVIEWS
We secure the right outlets for premieres and features, then prep you so interviews feel natural and on message.
PREMIERES + INTERVIEWS
We secure the right outlets for premieres and features, then prep you so interviews feel natural and on message.
ASSETS THAT EDITORS WANT
Press shots, bios, one sheets, and clear copy that makes it easy for media to cover you quickly and accurately.
ASSETS THAT EDITORS WANT
Press shots, bios, one sheets, and clear copy that makes it easy for media to cover you quickly and accurately.
ASSETS THAT EDITORS WANT
Press shots, bios, one sheets, and clear copy that makes it easy for media to cover you quickly and accurately.
Everything you need, all in one team
Press pitching & media outreach
We secure coverage in top music, fashion, and culture publications - from premiere placements to full feature stories. No spam blasts - just strategic pitching.
Playlist pitching (DSP strategy)
Radio pitching & session placement
Press release & bio writing
Assets & media kit builds
Event coverage & guestlist curation
Live moments & event coverage
Press pitching & media outreach
We secure coverage in top music, fashion, and culture publications - from premiere placements to full feature stories. No spam blasts - just strategic pitching.
Playlist pitching (DSP strategy)
Radio pitching & session placement
Press release & bio writing
Assets & media kit builds
Event coverage & guestlist curation
Live moments & event coverage
Press pitching & media outreach
We secure coverage in top music, fashion, and culture publications - from premiere placements to full feature stories. No spam blasts - just strategic pitching.
Playlist pitching (DSP strategy)
Radio pitching & session placement
Press release & bio writing
Assets & media kit builds
Event coverage & guestlist curation
Live moments & event coverage
Who works with us?
Labels & Artists
We lead press for rollouts, features, and campaigns - from underground heat to global visibility.
Managers & Artist Teams
Plug us in to handle press, strategy, and placement - we co-manage, consult, and scale without adding chaos.
Music Media & Editorial
Need artists for interviews, quotes, or coverage? We connect you with talent worth printing - and handle everything smoothly.
Playlist & Radio Curators
We deliver ready-to-pitch music with clean metadata, great artwork, and artists who can show up for a session.
Event & Festival Teams
From red carpets to pop-ups, we handle artist PR before, during, and after -from press blasts to photo placement.
Brands & Cultural Partners
Want to work with credible talent in music? We match you with artists who bring real story, not surface-level hype.
Labels & Artists
We lead press for rollouts, features, and campaigns - from underground heat to global visibility.
Managers & Artist Teams
Plug us in to handle press, strategy, and placement - we co-manage, consult, and scale without adding chaos.
Music Media & Editorial
Need artists for interviews, quotes, or coverage? We connect you with talent worth printing - and handle everything smoothly.
Playlist & Radio Curators
We deliver ready-to-pitch music with clean metadata, great artwork, and artists who can show up for a session.
Event & Festival Teams
From red carpets to pop-ups, we handle artist PR before, during, and after -from press blasts to photo placement.
Brands & Cultural Partners
Want to work with credible talent in music? We match you with artists who bring real story, not surface-level hype.
Labels & Artists
We lead press for rollouts, features, and campaigns - from underground heat to global visibility.
Managers & Artist Teams
Plug us in to handle press, strategy, and placement - we co-manage, consult, and scale without adding chaos.
Music Media & Editorial
Need artists for interviews, quotes, or coverage? We connect you with talent worth printing - and handle everything smoothly.
Playlist & Radio Curators
We deliver ready-to-pitch music with clean metadata, great artwork, and artists who can show up for a session.
Event & Festival Teams
From red carpets to pop-ups, we handle artist PR before, during, and after -from press blasts to photo placement.
Brands & Cultural Partners
Want to work with credible talent in music? We match you with artists who bring real story, not surface-level hype.
Labels & Artists
We lead press for rollouts, features, and campaigns - from underground heat to global visibility.
Managers & Artist Teams
Plug us in to handle press, strategy, and placement - we co-manage, consult, and scale without adding chaos.
Music Media & Editorial
Need artists for interviews, quotes, or coverage? We connect you with talent worth printing - and handle everything smoothly.
Playlist & Radio Curators
We deliver ready-to-pitch music with clean metadata, great artwork, and artists who can show up for a session.
Event & Festival Teams
From red carpets to pop-ups, we handle artist PR before, during, and after -from press blasts to photo placement.
Brands & Cultural Partners
Want to work with credible talent in music? We match you with artists who bring real story, not surface-level hype.
Labels & Artists
We lead press for rollouts, features, and campaigns - from underground heat to global visibility.
Managers & Artist Teams
Plug us in to handle press, strategy, and placement - we co-manage, consult, and scale without adding chaos.
Music Media & Editorial
Need artists for interviews, quotes, or coverage? We connect you with talent worth printing - and handle everything smoothly.
Playlist & Radio Curators
We deliver ready-to-pitch music with clean metadata, great artwork, and artists who can show up for a session.
Event & Festival Teams
From red carpets to pop-ups, we handle artist PR before, during, and after -from press blasts to photo placement.
Brands & Cultural Partners
Want to work with credible talent in music? We match you with artists who bring real story, not surface-level hype.
Labels & Artists
We lead press for rollouts, features, and campaigns - from underground heat to global visibility.
Managers & Artist Teams
Plug us in to handle press, strategy, and placement - we co-manage, consult, and scale without adding chaos.
Music Media & Editorial
Need artists for interviews, quotes, or coverage? We connect you with talent worth printing - and handle everything smoothly.
Playlist & Radio Curators
We deliver ready-to-pitch music with clean metadata, great artwork, and artists who can show up for a session.
Event & Festival Teams
From red carpets to pop-ups, we handle artist PR before, during, and after -from press blasts to photo placement.
Brands & Cultural Partners
Want to work with credible talent in music? We match you with artists who bring real story, not surface-level hype.
Labels & Artists
We lead press for rollouts, features, and campaigns - from underground heat to global visibility.
Managers & Artist Teams
Plug us in to handle press, strategy, and placement - we co-manage, consult, and scale without adding chaos.
Music Media & Editorial
Need artists for interviews, quotes, or coverage? We connect you with talent worth printing - and handle everything smoothly.
Playlist & Radio Curators
We deliver ready-to-pitch music with clean metadata, great artwork, and artists who can show up for a session.
Event & Festival Teams
From red carpets to pop-ups, we handle artist PR before, during, and after -from press blasts to photo placement.
Brands & Cultural Partners
Want to work with credible talent in music? We match you with artists who bring real story, not surface-level hype.
Labels & Artists
We lead press for rollouts, features, and campaigns - from underground heat to global visibility.
Managers & Artist Teams
Plug us in to handle press, strategy, and placement - we co-manage, consult, and scale without adding chaos.
Music Media & Editorial
Need artists for interviews, quotes, or coverage? We connect you with talent worth printing - and handle everything smoothly.
Playlist & Radio Curators
We deliver ready-to-pitch music with clean metadata, great artwork, and artists who can show up for a session.
Event & Festival Teams
From red carpets to pop-ups, we handle artist PR before, during, and after -from press blasts to photo placement.
Brands & Cultural Partners
Want to work with credible talent in music? We match you with artists who bring real story, not surface-level hype.
Labels & Artists
We lead press for rollouts, features, and campaigns - from underground heat to global visibility.
Managers & Artist Teams
Plug us in to handle press, strategy, and placement - we co-manage, consult, and scale without adding chaos.
Music Media & Editorial
Need artists for interviews, quotes, or coverage? We connect you with talent worth printing - and handle everything smoothly.
Playlist & Radio Curators
We deliver ready-to-pitch music with clean metadata, great artwork, and artists who can show up for a session.
Event & Festival Teams
From red carpets to pop-ups, we handle artist PR before, during, and after -from press blasts to photo placement.
Brands & Cultural Partners
Want to work with credible talent in music? We match you with artists who bring real story, not surface-level hype.
Labels & Artists
We lead press for rollouts, features, and campaigns - from underground heat to global visibility.
Managers & Artist Teams
Plug us in to handle press, strategy, and placement - we co-manage, consult, and scale without adding chaos.
Music Media & Editorial
Need artists for interviews, quotes, or coverage? We connect you with talent worth printing - and handle everything smoothly.
Playlist & Radio Curators
We deliver ready-to-pitch music with clean metadata, great artwork, and artists who can show up for a session.
Event & Festival Teams
From red carpets to pop-ups, we handle artist PR before, during, and after -from press blasts to photo placement.
Brands & Cultural Partners
Want to work with credible talent in music? We match you with artists who bring real story, not surface-level hype.
Labels & Artists
We lead press for rollouts, features, and campaigns - from underground heat to global visibility.
Managers & Artist Teams
Plug us in to handle press, strategy, and placement - we co-manage, consult, and scale without adding chaos.
Music Media & Editorial
Need artists for interviews, quotes, or coverage? We connect you with talent worth printing - and handle everything smoothly.
Playlist & Radio Curators
We deliver ready-to-pitch music with clean metadata, great artwork, and artists who can show up for a session.
Event & Festival Teams
From red carpets to pop-ups, we handle artist PR before, during, and after -from press blasts to photo placement.
Brands & Cultural Partners
Want to work with credible talent in music? We match you with artists who bring real story, not surface-level hype.
Labels & Artists
We lead press for rollouts, features, and campaigns - from underground heat to global visibility.
Managers & Artist Teams
Plug us in to handle press, strategy, and placement - we co-manage, consult, and scale without adding chaos.
Music Media & Editorial
Need artists for interviews, quotes, or coverage? We connect you with talent worth printing - and handle everything smoothly.
Playlist & Radio Curators
We deliver ready-to-pitch music with clean metadata, great artwork, and artists who can show up for a session.
Event & Festival Teams
From red carpets to pop-ups, we handle artist PR before, during, and after -from press blasts to photo placement.
Brands & Cultural Partners
Want to work with credible talent in music? We match you with artists who bring real story, not surface-level hype.
Where your music shows up…
and gets noticed
From DSPs and digital mags to interviews and social moments, we place artists on the platforms that matter — building visibility with purpose.
Editorial Partner
Notion
Slick, stylish, youth-led. Great for artists who look as good as they sound.
Editorial Partner
Notion
Slick, stylish, youth-led. Great for artists who look as good as they sound.
Editorial Partner
Dazed
Art school cool. Loves a boundary-pusher with brains.
Editorial Partner
Dazed
Art school cool. Loves a boundary-pusher with brains.
Editorial Partner
NME
Loud, legacy, guitar or glitch. Big on the music and the message.
Editorial Partner
NME
Loud, legacy, guitar or glitch. Big on the music and the message.
Editorial Partner
i-D
Offbeat and on point. For artists who turn heads and say something.
Editorial Partner
i-D
Offbeat and on point. For artists who turn heads and say something.
Where We Pitch
Streaming
Pitching to all DSP's including Spotify, Apple Music, and Amazon Music to secure placements across editorial and algorithmic playlists.
Where We Pitch
Streaming
Pitching to all DSP's including Spotify, Apple Music, and Amazon Music to secure placements across editorial and algorithmic playlists.
Where We Pitch
Press & Editorial
Strategic features, interviews, premieres, and profiles across music, fashion, and culture publications.
Where We Pitch
Press & Editorial
Strategic features, interviews, premieres, and profiles across music, fashion, and culture publications.
Where We Pitch
Radio & Audio
We handle radio pitching for interviews, spins, and sessions — BBC Radio, Apple Music 1, Rinse, and more.
Where We Pitch
Radio & Audio
We handle radio pitching for interviews, spins, and sessions — BBC Radio, Apple Music 1, Rinse, and more.
Where We Pitch
Social Moments
Coordinated content rollouts on IG, TikTok, Threads & Twitter to amplify your press with personality and shareability.
Where We Pitch
Social Moments
Coordinated content rollouts on IG, TikTok, Threads & Twitter to amplify your press with personality and shareability.
READY FOR YOUR NEXT ROLLOUT TO MAKE NOISE?
From breakout acts to rising icons, we’ve helped artists shape narratives, land real press, and grow visibility that actually lasts.Whether you’re building independently or backed by a label, we help you move with purpose.
BOOK A FREE CONSULTATION
ARTIST NEWS & INDUSTRY INSIGHT
Where we share the releases, stories, and press moments shaping our world, from artist spotlights to PR insights and rollout notes.
London, UK
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© 22 IMPACT LTD
London, UK
Subscribe to our newsletter and stay in touch with us.
© 22 IMPACT LTD
London, UK
Subscribe to our newsletter and stay in touch with us.
© 22 IMPACT LTD
