22 IMPACT played a key role in kaiyel’s debut on a major stage, handling artist logistics and performance coordination for his opening set at RUSSELL’s headline show at Axis Club, Toronto. The high-energy event marked a breakthrough moment, introducing kaiyel’s alternative R&B sound to a wider audience. With deeply personal lyricism and raw stage presence, he captivated fans and gained momentum in the Canadian music scene. The collaboration boosted his credibility, expanded his reach, and sparked increased engagement across streaming and social platforms—setting the tone for his next career moves.