For a premium capsule launch, 22 IMPACT supported the collaboration between C.P. Company and Mackintosh, bringing together technical innovation and heritage craftsmanship. Acting as the direct link between Jamie and the brands, we managed all communication, travel logistics and production coordination to ensure the talent side of the campaign ran seamlessly from start to finish.

Shot in Scotland, the campaign followed a high-performance heritage direction, using the raw landscape to highlight the weather-ready functionality of the collection. Jamie’s rugged, authentic presence bridged terrace culture with elevated tailoring, giving the technical pieces a natural credibility that suited the environment.

Activated across digital and print platforms for both brands, the collaboration gained strong visibility across the fashion landscape, resonating with both technical outerwear audiences and classic menswear communities. The project reinforces 22 IMPACT’s ability to support premium, narrative-driven collaborations at an international level.