20th December 2026
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3 mins
Mubi Returns as BOSS Ambassador for 2026
Some partnerships are transactional. Others are transformational. Mubi Idriess and BOSS are firmly in the latter category. We are proud to announce that Mubi has been confirmed as a BOSS brand ambassador for the fourth consecutive year - a milestone that speaks not just to his exceptional talent, but to the depth of a relationship built on mutual trust, creative alignment, and a shared vision of what modern luxury looks like.
Four Years, One Vision
In an industry where ambassador relationships can be fleeting, four years is a statement. Since his first campaign with BOSS, Mubi has grown alongside the brand - maturing as a talent, deepening his understanding of the BOSS aesthetic, and consistently delivering work that resonates on a global scale. That loyalty, and the trust BOSS places in him year after year, is a reflection of something rare: a genuine fit between talent and brand.
This ambassadorship is not simply a renewal - it is a reaffirmation. And 2026 is shaping up to be the most expansive year of the partnership yet.
Milan, The Open, and a Year of Global Campaigns
Mubi has already made his mark for the year, appearing in the BOSS Milan Fashion Week show - one of the most prestigious showcases in the global fashion calendar. Milan was just the beginning. Later in the year, Mubi will be attending The Open Tennis Tournament as part of the ambassadorship, with a full programme of campaigns and events extending through to December 2026.
From the runways of Milan to the grounds of one of sport’s most iconic tournaments, Mubi’s 2026 with BOSS is a masterclass in what a modern brand ambassador looks like - versatile, compelling, and entirely at home in any room.
“BOSS has been part of my journey in a way that feels deeply personal. Four years in, and the excitement is still the same — if not greater. Every campaign, every show, every moment with this brand pushes me further. I am incredibly proud to represent BOSS and I cannot wait for everything 2026 has in store.”
— Mubi Idriess (@mubiix)
A Talent at the Top of His Game
For those new to Mubi’s world, his CV reads like a who’s who of global luxury and culture. Beyond his ongoing relationship with BOSS, Mubi has fronted campaigns for Dior Beauty - starring in the cinematic launch of the Dior Cuir Saddle fragrance, a campaign that generated over 4 million impressions across global digital platforms. He has worked with Bentley for the Continental GT campaign, appeared in campaigns for Mercedes-AMG, and partnered with Tag Heuer, one of the most iconic names in luxury watchmaking.
His work spans fashion, automotive, fragrance, and luxury lifestyle - a breadth that positions him not merely as a model, but as a genuine cultural figure. At 22 IMPACT, we have always believed in Mubi’s potential to exist at the very highest level of the industry. Watching that potential become a reality, campaign by campaign, year by year, is one of the great privileges of what we do.
What This Means for 22 IMPACT
Mubi’s continued partnership with BOSS is a reflection of something we are deeply proud of at 22 IMPACT: the long game. Building sustained, meaningful relationships between talent and the world’s most respected brands takes patience, strategy, and an unwavering belief in your talent’s ability to deliver. Mubi has delivered, every single time.
“Four years with BOSS is not just a statistic - it is proof of everything Mubi represents as a talent and as a person. Brands like BOSS do not renew ambassadors out of habit; they renew them because the relationship works, because the talent elevates the brand, and because the trust is real. We could not be prouder of Mubi, and we are so excited for what 2026 brings.”
— Freedom Doran, CEO, 22 IMPACT
Keep your eyes on Mubi and BOSS throughout 2026. This is a partnership at the height of its powers - and the best, we are certain, is still to come. Follow Mubi on Instagram and TikTok at @mubiix.
Tags: Mubi Idriess, BOSS ambassador, BOSS fashion, 22 IMPACT talent, Milan Fashion Week, The Open Tennis, luxury brand ambassador, male model, Dior Beauty, Bentley, Mercedes-AMG, Tag Heuer, fashion campaigns 2026, @mubiix
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